Infusion
Business Profile
Core Value Proposition
Infusion provides multi-channel cross-sell marketing programs for banks and credit unions, helping them grow profits by methodically analyzing data.
Target Customer
Banks and credit unions looking to enhance their marketing and customer engagement strategies.
Key Differentiator
Infusion offers a unique Pay-For-Results billing structure, where clients pay only for the accounts generated, ensuring financial accountability and guaranteed ROI.
Implementation Timeline
Clients can see measurable results within the first 120 days of implementing the PROFITGENERATORĀ® onboarding program.
Pain Points
- 1Need for actionable insights to monetize data and drive growth.
- 2Challenges in executing targeted and effective multi-channel marketing campaigns.
- 3Difficulty in benchmarking performance and identifying growth opportunities against peers.
Key Features
- 1Opportunity Assessment to identify growth opportunities.
- 2Targeted multi-channel marketing campaign execution.
- 3Proprietary results tracking and normative analysis.
- 4Pay-For-Results model ensuring clients only pay for results achieved.
- 5Comprehensive analytics solutions for performance benchmarking.
Target Customer Industries
Decision Makers
- 1CMO
- 2EVP/COO
- 3SVP of Marketing
Client Results
- 1Increased household retention rates.
- 2Improved cost per acquisition (CPA) by over 23%.
- 3Measurable financial outcomes and increased profitability.
Competitive Advantages
- 1Unique Pay-For-Results billing model.
- 2Proven process backed by normative intelligence and extensive industry experience.
- 3Comprehensive and tailored marketing strategies aligned with client goals.
Key Benefits
Case Studies & Success Stories
Flagstar Bank
Infusionās Opportunity Assessment is a key part of Flagstar Bank's strategic planning process, providing valuable outside perspective.
FirstSouth Credit Union
Onboarding with Infusion led to a 12 percentage point lift in checking household retention.
Community Resource Credit Union
Infusion's Pay-For-Results model allows for payment only for accounts generated at the end of a campaign.
Additional Product Information
Product Description
Infusion specializes in multi-channel cross-sell marketing programs for financial institutions, driven by data analysis to grow profits.
Target Market
Community banks and credit unions seeking to optimize marketing and customer engagement.
Unique Value Proposition
Infusion's combination of data-driven insights, targeted marketing, and a Pay-For-Results model provides a unique and effective approach to growing financial institutions' profits.
Technical Requirements
No specific technical requirements noted.
Pricing Model
Clients pay only for the accounts generated, linked to the Pay-For-Results billing structure.
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