Ireland.com

Business Profile

Core Value Proposition

[Ireland.com] provides the official holiday and travel guide for visitors to the island of Ireland, helping users find accommodation, plan activities and see what’s on.

Target Customer

Travelers and visitors planning a trip to Ireland (including Northern Ireland) who are seeking inspiration, planning tools, and local travel information.

Key Differentiator

Official Tourism Ireland destination guide with integrated planning tools (My Ireland/My Board), real-time location-based tips, and flight planning features.

Implementation Timeline

Real-time personalization and recommendations available when online; offline use of My Board is possible, but new recommendations require online connectivity.

Pain Points

1Lack of inspiration and ideas for places to visit and things to do in Ireland.
2Need for a centralized planning hub to find accommodation, activities, and trip ideas.
3Desire for tailored travel tips and up-to-date information (getting here, visas, weather, emergency contacts) in one place.

Key Features

1Destinations, things to do, and trip ideas to plan and discover Ireland.
2My Ireland / My Board for saving, organizing, and sharing travel items and itineraries.
3Find a flight and travel planning content (Getting here, trip ideas, travel tips).
4Location-based recommendations and personalized content (requires location access and online connectivity).
5Newsletters and personalized content updates related to holiday ideas and insider tips.

Target Customer Industries

Client Results

1Tailored travel tips and recommendations based on location and interests.
2Curated itineraries and trip ideas to streamline trip planning.
3Saved itineraries and items in a personal board that can be shared with others.

Competitive Advantages

1Official source from Tourism Ireland, ensuring authoritative destination information.
2Integrated planning tools (My Ireland/My Board) and flight search within a single site.
3Personalization features and location-based travel tips to tailor experiences.

Key Benefits

1Official travel guidance and destination content for Ireland.

2Personalized planning via My Ireland and My Board.

3Access to trip ideas, attractions, and flight information in one place.

Additional Product Information

Product Description

Official website of Tourism Ireland for visitors to the island of Ireland, offering a comprehensive travel guide, planning tools, and destination content.

Target Market

Tourists and travelers planning trips to Ireland and Northern Ireland seeking inspiration, planning resources, and travel tips.

Unique Value Proposition

A official Tourism Ireland destination guide with built-in personalization, planning tools, and destination content to enable easier trip planning and discovery.

Technical Requirements

Requires online connectivity for real-time recommendations; user location access can be enabled to tailor tips; cookies and privacy settings apply; offline use of saved board is possible but does not update with new recommendations.

Pricing Model

No pricing information provided in the content; site appears to offer free access with optional newsletter sign-ups.

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