ISTE Membership (ISTE+ASCD)
Business Profile
Core Value Proposition
ISTE Membership (ISTE+ASCD) provides educators with access to professional development, a standards-based framework, a vast Learning Library, ISTE U Certifications, and a global community to leverage technology for transformative learning.
Target Customer
K-12 educators, instructional coaches, school and district leaders, and edtech professionals seeking professional development, standards guidance, and peer networks.
Key Differentiator
Combination of ISTE Standards, Transformational Learning Principles, large Learning Library, Edtech networks (Edtech Solutions Network, Learning Technology Directory), and events plus a connected member community differentiates ISTE Membership.
Implementation Timeline
Not specified in the content
Pain Points
- 1Need for high-quality, scalable professional development in technology integration for educators
- 2Difficulty evaluating and selecting high-quality edtech products
- 3Desire for a peer network and leadership development resources to drive district and school improvement
Key Features
- 1ISTE Standards (1. Students, 2. Educators, 3. Education Leaders, 4. Coaches)
- 2Learning Library (Books, Blog Posts, Topic Guides, Podcasts, Webinars, Journals)
- 3ISTE U Certifications
- 4Edtech Providers Network (Edtech Solutions Network) and Learning Technology Directory
- 5Events including Instructional Leaders' Summit, ISTELive, and ASCD Annual Conference
- 6Connect online professional learning network and member community
Target Customer Industries
Decision Makers
- 1School Improvement Coach
- 2Director of Middle Schools
Client Results
- 1Members report gaining knowledge, confidence, and improved public speaking skills
- 2Membership enabled a career shift toward school improvement coaching
- 3Resources helped members grow as instructional leaders and build capacity within their districts
Competitive Advantages
- 1Access to thousands of blog posts, podcasts, courses, books, journals, expert webinars, and topic guides
- 2A pedagogy-focused standard framework (ISTE Standards) rather than tools
- 3Edtech evaluation and selection tools and networks to support implementation
- 4Professional certifications through ISTE U
- 5Opportunities for peer-to-peer networking through events and an online learning community
Key Benefits
Case Studies & Success Stories
Member testimonial – School Improvement Coach
A member states ISTE membership opened doors, helped them gain knowledge and confidence, and developed public speaking skills, enabling a transition to a school improvement coaching role.
Member testimonial – District instructional leadership
A member notes that the resources helped them grow as an instructional leader and build capacity within their district.
Additional Product Information
Product Description
Membership offering that includes access to professional development, ISTE Standards guidance, a Learning Library, certifications, edtech networks, and a member community to transform teaching and learning with technology.
Target Market
Educators, instructional leaders, and edtech professionals in K-12 education seeking professional development, standards alignment, and a collaborative community.
Unique Value Proposition
A standards-based, educator-centered edtech ecosystem that combines professional development, credentialing, open resources, and a global peer network to advance technology-enhanced learning.
Technical Requirements
Not specified; implies digital access to ISTE resources and online networks
Pricing Model
Not specified in the content; mentions upgrade and membership activation
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