ISTE+ASCD Membership
Business Profile
Core Value Proposition
ISTE+ASCD Membership provides educators with access to transformative professional learning resources, a global professional network, and tools to reimagine and redesign learning.
Target Customer
Educators in K-12 and district leadership, including teachers, instructional leaders, principals, and superintendents seeking professional development and technology integration.
Key Differentiator
Merged ISTE and ASCD offering combining pedagogy and technology expertise, a broad educator community, and the Transformational Learning Principles framework to design the future of education.
Implementation Timeline
Not specified in the content.
Pain Points
- 1Need for high-quality, accessible professional learning resources and tools.
- 2Lack of a robust, collaborative peer network for problem solving and leadership development.
- 3Challenge of effectively integrating pedagogy with technology in classrooms.
Key Features
- 1Connect online professional learning network with exclusive member groups (peer collaboration).
- 2Expert webinars, books, topic guides, and quick reference guides.
- 3Group Memberships (Starter and Enhanced) for organizations to scale professional development.
- 4Access to conferences and events (e.g., ISTELive, ASCD Annual Conference, Instructional Leaders' Summit).
- 5Publications and resources including Educational Leadership Magazine and EL Magazine.
Target Customer Industries
Decision Makers
- 1Chief Executive Officer, ASCD and ISTE
- 2Chief Experience Officer
- 3Chief Innovation Officer
- 4Chief Content Officer
- 5Chief Operating Officer
- 6Chief People and Diversity Officer
- 7Chief Growth Officer
- 8School Improvement Coach
- 9Director of Middle Schools
Client Results
- 1Professional growth and leadership development for members, including increased knowledge and confidence.
- 2Enhanced capacity to build leadership within districts, per member testimonials.
- 3Improved public speaking skills and broader career advancement opportunities for educators.
Competitive Advantages
- 1Unique merger of two major education organizations (ASCD and ISTE) combining pedagogy and technology expertise.
- 2Access to Transformational Learning Principles framework and a wide range of resources.
- 3Comprehensive ecosystem including publications, webinars, networks, and events.
- 4 scalable group membership options for districts and organizations.
Key Benefits
Case Studies & Success Stories
Member growth and leadership development
ISTE+ASCD member reports gains in knowledge, confidence, and public speaking skills after joining.
District-wide leadership capacity enhancement
Membership resources helped a member grow as an instructional leader and build capacity within their district.
Additional Product Information
Product Description
A merged membership program offering professional learning resources, online community, publications, credentials, and events from ASCD and ISTE, designed to empower educators to transform teaching and learning through pedagogy and technology.
Target Market
K-12 educators, instructional leaders, principals, superintendents, and school/district teams seeking professional development and technology integration.
Unique Value Proposition
A unique blend of pedagogy and technology expertise through a merged ISTE+ASCD ecosystem delivering transformative learning and a connected educator community.
Technical Requirements
Not specified
Pricing Model
Group Memberships available with Starter or Enhanced packages; specific pricing not disclosed in content
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