JWP Connatix
Business Profile
Core Value Proposition
JWP Connatix provides a video technology and monetization platform that helps broadcasters, publishers, and advertisers manage, deliver, and monetize video at scale across live, VOD, and OTT formats while streamlining workflows, securing streaming, and driving performance across every screen.
Target Customer
Broadcasters, publishers, and advertisers (media brands) seeking cross-screen video delivery, monetization, and audience engagement solutions
Key Differentiator
Owns the full ecosystem from player to exchange and from data to outcomes, offering contextual, brand-safe advertising without relying on user data, plus cross-screen delivery and integrated SSAI/CSAI and data-driven capabilities
Implementation Timeline
Value realized within the first year of use (SNY case example)
Pain Points
- 1Need to manage and deliver live and on-demand video at scale across multiple screens
- 2Maximize video revenue through ads and subscriptions while preserving viewer experience
- 3Complex video workflows, security, and measurement across platforms and formats
Key Features
- 1VOD & Live Delivery with secure streaming
- 2Video Analytics for content and ad insights
- 3Ad Delivery and SSAI/CSAI integration for targeted, premium ads
- 4Data Intelligence Suite for addressability and CPM optimization
- 5Dynamic Strategy Rules to automate monetization and retention
Target Customer Industries
Decision Makers
- 1Chief Marketing Officer
Client Results
- 1Broadcasters SportsNet New York (SNY) grew ad impressions by 190% and achieved a 135% ROI, generating $1.76M in net value within the first year of using JWPC
Competitive Advantages
- 1End-to-end platform from video player to exchange, data to outcomes, enabling unified control and attribution
- 2Contextual, brand-safe advertising that can reduce reliance on user data
- 3Strong cross-screen capabilities (online, mobile, CTV/OTT) and premium inventory access
- 4Integrated ad tech components (SSAI/CSAI, data, and analytics) to optimize campaigns
Key Benefits
Case Studies & Success Stories
SNY case study: 190% increase in ad impressions and 135% ROI in first year
SportsNet New York achieved significant monetization gains, generating $1.76M in net value within the first year using JWP Connatix
Additional Product Information
Product Description
Video technology and monetization platform for broadcasters, publishers, and advertisers to manage, deliver, and monetize live and on-demand video across screens
Target Market
Broadcasters, publishers, and advertisers seeking scalable video delivery, analytics, and monetization
Unique Value Proposition
Comprehensive, integrated platform that covers video management, delivery, monetization, data intelligence, and programmatic partnerships while maintaining brand safety and cross-screen performance
Technical Requirements
Not specified in provided content
Pricing Model
Not specified in provided content
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