JWP Connatix

Business Profile

Core Value Proposition

JWP Connatix provides a video technology and monetization platform that helps broadcasters, publishers, and advertisers manage, deliver, and monetize video at scale across live, VOD, and OTT formats while streamlining workflows, securing streaming, and driving performance across every screen.

Target Customer

Broadcasters, publishers, and advertisers (media brands) seeking cross-screen video delivery, monetization, and audience engagement solutions

Key Differentiator

Owns the full ecosystem from player to exchange and from data to outcomes, offering contextual, brand-safe advertising without relying on user data, plus cross-screen delivery and integrated SSAI/CSAI and data-driven capabilities

Implementation Timeline

Value realized within the first year of use (SNY case example)

Pain Points

1Need to manage and deliver live and on-demand video at scale across multiple screens
2Maximize video revenue through ads and subscriptions while preserving viewer experience
3Complex video workflows, security, and measurement across platforms and formats

Key Features

1VOD & Live Delivery with secure streaming
2Video Analytics for content and ad insights
3Ad Delivery and SSAI/CSAI integration for targeted, premium ads
4Data Intelligence Suite for addressability and CPM optimization
5Dynamic Strategy Rules to automate monetization and retention

Target Customer Industries

Decision Makers

1Chief Marketing Officer

Client Results

1Broadcasters SportsNet New York (SNY) grew ad impressions by 190% and achieved a 135% ROI, generating $1.76M in net value within the first year of using JWPC

Competitive Advantages

1End-to-end platform from video player to exchange, data to outcomes, enabling unified control and attribution
2Contextual, brand-safe advertising that can reduce reliance on user data
3Strong cross-screen capabilities (online, mobile, CTV/OTT) and premium inventory access
4Integrated ad tech components (SSAI/CSAI, data, and analytics) to optimize campaigns

Key Benefits

1Streamlined video workflows and scalable delivery

2Increased revenue through AVOD/SVOD and premium ad formats

3Secure streaming and controlled access

4Advanced targeting and contextual advertising without heavy reliance on user data

5Cross-screen advertising and measurement

Case Studies & Success Stories

SNY case study: 190% increase in ad impressions and 135% ROI in first year

Case #1

SportsNet New York achieved significant monetization gains, generating $1.76M in net value within the first year using JWP Connatix

Additional Product Information

Product Description

Video technology and monetization platform for broadcasters, publishers, and advertisers to manage, deliver, and monetize live and on-demand video across screens

Target Market

Broadcasters, publishers, and advertisers seeking scalable video delivery, analytics, and monetization

Unique Value Proposition

Comprehensive, integrated platform that covers video management, delivery, monetization, data intelligence, and programmatic partnerships while maintaining brand safety and cross-screen performance

Technical Requirements

Not specified in provided content

Pricing Model

Not specified in provided content

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