Škoda Auto

Business Profile

Core Value Proposition

Škoda Auto provides a broad automotive portfolio and eMobility solutions backed by a long heritage (since 1895), with connectivity and servicing options.

Target Customer

Global car buyers and fleet customers seeking passenger vehicles, electric mobility, and fleet management solutions.

Key Differentiator

Heritage dating back to 1895 combined with a growing electric vehicle portfolio and integrated mobility tools (MyŠkoda App, Charge Map, Powerpass, Škoda Connect).

Pain Points

1Need for reliable, modern vehicles with efficient electric mobility options
2Desire for connected services and seamless charging infrastructure
3Managing vehicle maintenance, servicing, and fleet needs for business customers

Key Features

1Electric vehicle lineup including Enyaq and other eMobility models
2eMobility tools: Charge Map, Powerpass Map, Battery & Safety information, Software Updates
3Connectivity through Škoda Connect and MyŠkoda App
4Public and home charging solutions and global fleet services
5Fleet-related offerings: Fleet Configurator, Global Fleet

Target Customer Industries

Competitive Advantages

1Long heritage and brand trust
2Comprehensive eMobility portfolio with long-range options (e.g., Enyaq)
3Integrated digital tools and connectivity (MyŠkoda App, Škoda Connect)
4Dedicated fleet and corporate offerings (Fleet Configurator, Global Fleet)

Key Benefits

1Long-standing brand heritage

2Extensive electric vehicle lineup and range

3Connectivity and digital services (MyŠkoda, Škoda Connect)

4Support for fleet management and mobility solutions

Additional Product Information

Product Description

Škoda Auto offers a broad range of passenger vehicles and mobility solutions, including electric mobility, with global services and fleet options.

Target Market

Worldwide consumers and corporate fleet customers seeking personal vehicles and fleet mobility solutions.

Unique Value Proposition

A heritage-driven automaker delivering a growing electric vehicle portfolio with integrated connectivity and fleet support.

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