Labyrinthos Academy
Business Profile
Core Value Proposition
[Labyrinthos Academy] provides online tarot education and access to free readings and artist-created tarot decks and accessories.
Target Customer
Witches and wizards, practitioners of modern witchcraft, and individuals seeking self-discovery and personal growth through tarot learning.
Key Differentiator
A combined offering of an online tarot school with free classes and an app, plus a catalog of self-published, artist-created Tarot, Lenormand, and Astrology decks and related workbooks/accessories.
Implementation Timeline
Immediate access to free resources (newsletter guide and app); ongoing value as users engage with lessons and decks over time.
Pain Points
- 1New learners need structured, accessible tarot education and practice tools.
- 2Learners want free resources to start learning (guides, readings, and basic card meanings).
- 3Users desire a convenient, integrated learning path that includes both lessons and hands-on deck practice.
Key Features
- 1Online tarot lessons and a free app for readings and practice
- 2Free 3-part tarot guide delivered via newsletter
- 3Sample digital versions of decks to learn with
- 4A catalog of self-published, artist-created tarot, Lenormand, and astrology decks and related workbooks
- 5Additional resources: tarot meanings lists, spreads, and a library of articles
Target Customer Industries
Decision Makers
- 1Not specified in content
Client Results
- 1Users learn tarot with confidence and practical reading skills
- 2Access to free resources and apps enables immediate start and ongoing practice
- 3Customers can purchase decks and accessories to supplement learning
Competitive Advantages
- 1Free app and free learning resources
- 2Combination of education and product (artist-created decks) in one platform
- 3Positive user feedback and high product engagement across multiple decks and workbooks
Key Benefits
Case Studies & Success Stories
Customer feedback on Tarot of the Velvet Moon
Users praised deck design, colors, and the supportive learning tools/app; overall positive sentiment about learning and using Labyrinthos materials.
Customer feedback on Seventh Sphere Lenormand Deck
Customers highlighted modern design, rose gold detailing, and quality, with positive remarks about the brand and customer service.
Digital Tarot Workbook and Journal user experience
Users found the workbook clear, concise, and helpful for learning and journaling alongside tarot practice.
The Book of Tarot Meanings user feedback
Readers described the guide as concise and supportive for learning and applying tarot meanings
Additional Product Information
Product Description
An online tarot school offering free lessons, an app for tarot readings, and a catalog of self-published tarot decks and related accessories (workbooks, journals, cloths, etc.).
Target Market
Aspiring tarot readers, modern witches and wizards, and individuals seeking self-discovery through guided tarot education and practice.
Unique Value Proposition
A cohesive ecosystem that blends education (free and paid), interactive app-based learning, and access to artist-created, self-published decks and learning materials in one place.
Technical Requirements
Availability of an iOS and Android app for take-tarot classes and readings; online access to shop and resources; digital workbooks (PDF) and online content.
Pricing Model
Some learning resources are free (free app, free 3-part tarot guide); product pricing shown per item (decks, workbooks, accessories); no enterprise pricing noted.
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