LawnStarter
Business Profile
Core Value Proposition
LawnStarter provides an on-demand lawn care booking platform that connects homeowners with top local lawn care professionals via a web app and mobile app, offering upfront pricing and a Done Right Guarantee.
Target Customer
{"Residential homeowners or property owners seeking lawn mowing and lawn care services","Lawn care business owners / operators seeking recurring customers and a platform to obtain jobs"}
Key Differentiator
Describes itself as the 'Uber for lawn care' with a vetting process (top 3% of pros pass background checks), transparent upfront pricing, a Done Right Guarantee, no contracts, and insurance-backed protection.
Implementation Timeline
{"Book in under 2 minutes (online or by phone) for an exact price","Start times: 48-hour start time available for the majority of customers (9 out of 10)"}
Pain Points
- 1Difficulty finding trusted, vetted local lawn care providers
- 2Uncertain or opaque pricing before service
- 3Hassle of scheduling, managing, and paying for lawn care with guarantees and protection
Key Features
- 1Instant price quotes online or via phone (upfront pricing) and pricing that can only adjust in rare cases
- 2Vetted pros (top 3% pass vetting and background checks) with insurance verification
- 37-point quality process and Done Right Guarantee (re-mow or refund if needed)
- 4No contracts; flexible scheduling; one-tap cancellation or rescheduling; ability to swap crews
- 5Complete outdoor service ecosystem (25 services) with an app for customers and providers, plus property protection of up to $2 million
Target Customer Industries
Decision Makers
- 1Homeowner
- 2Lawn care business owner / operator
- 3Property Manager
Client Results
- 1Pro business growth: recurring customers; example claims of substantial client growth for providers (e.g., from 10-15 to 150+ clients in peak season for a provider, and similar growth stories in testimonials)
- 2Payments to providers: weekly deposits; providers can earn up to $1,500/week with recurring customers
- 3Customer satisfaction: 95% of services satisfy the customer; 2 million in liability/property protection per visit
- 4Over $200,000,000 in payouts to Pros to date
Competitive Advantages
- 1Upfront, transparent pricing with an exact price rather than a quote
- 2Access to top-tier, vetted local pros and ongoing support
- 3No contracts and flexible scheduling with easy crew swapping
- 4Protection and guarantees (Done Right Guarantee, $2M property protection) and insurance verification
- 5Automated payments to pros and no cost to join for providers (LawnStarter takes a portion only)
Key Benefits
Case Studies & Success Stories
Terra-Dura growth with LawnStarter
Andrew W. ( Terra-Dura ) states LawnStarter has been essential to their growth, moving from 10-15 maintenance clients to 150+ during peak seasons.
Pro business growth stories
LawnStarter pros report rapid client growth and revenue stability; for example, Kyle M., Lew W., and Kyle J. describe expanding from tens to hundreds of clients and benefiting from reliable billing through LawnStarter.
Additional Product Information
Product Description
An on-demand lawn care marketplace that connects customers with local lawn care professionals via web and mobile apps, featuring upfront pricing, a contractor network, and guarantees.
Target Market
Residential homeowners seeking lawn mowing and lawn care services; lawn care professionals seeking recurring customers and a platform to manage jobs and payments
Unique Value Proposition
Uber-for-lawn-care model with vetted top pros, upfront exact pricing, flexible scheduling, no contracts, and strong guarantees and protections
Technical Requirements
For providers: must have a lawn mower, string trimmer, leaf blower; must drive a truck/SUV; must be authorized to work in the United States; must pass a background check; insurance verification required. For customers: internet access to book via app/website; payments processed via Stripe; app-based account management
Pricing Model
Customers receive an instant price quote online; pricing is upfront with minimal adjustments (2% potential adjustment at times); LawnStarter takes a small portion of the mowing price and does not charge providers to use the service; providers are paid weekly
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