League of American Bicyclists (Bicycle Friendly America and related programs)
Business Profile
Core Value Proposition
League of American Bicyclists provides advocacy, education, and recognition to promote a Bicycle Friendly America and safer streets for all.
Target Customer
Individuals, families, bike clubs, advocacy organizations, businesses, universities, and communities seeking safer streets, more bicycling opportunities, and resources to advocate for bike-friendly policies; government entities seeking funding and policy guidance.
Key Differentiator
A comprehensive national program combining the Bicycle Friendly America (BFA) awards, education (Smart Cycling, League Cycling Instructors), local-resource tools (Local Resources Map), and broad advocacy support under one umbrella, backed by a large member base and nationwide presence.
Implementation Timeline
Not explicitly stated; outcomes and metrics are presented as annual figures and program results.
Pain Points
- 1Fragmented local advocacy and limited funding for biking infrastructure
- 2Safety gaps and the need for better education and skills for riders and drivers
- 3Difficulty locating trained instructors, certified courses, and reliable local biking resources
Key Features
- 1Bicycle Friendly America (BFA) Awards Database and related resources
- 2Education resources including Smart Cycling, League Cycling Instructor (LCI) certification, and instructor-led classes
- 3Local Advocacy connections and a Local Resources Map
- 4Membership benefits including access to insurance, publications (American Bicyclist), and discount/premium options
- 5National-level events and campaigns (National Bike Summit, advocacy alerts, and policy resources)
Target Customer Industries
Decision Makers
- 1Principal Transportation Planner
Client Results
- 160% increase in federal funding for bicycling infrastructure and safety
- 2155 newly certified League Cycling Instructors in 2021
- 336.5 million Americans living in Silver-level or above Bicycle Friendly Communities
- 4200,000+ League members and supporters
Competitive Advantages
- 1Integrated, end-to-end platform combining advocacy, education, and recognition (BFA) with nationwide reach
- 2Strong community and network: 200,000+ members and 1,000+ state/local advocacy groups and bike clubs
- 3Offerings span policy advocacy, education certification, and local-resource tools in one ecosystem
- 4Public-facing data and case studies demonstrate impact (e.g., BFA metrics, national campaigns)
Key Benefits
Case Studies & Success Stories
Ridgeland, Mississippi: Pedaling Toward Prosperity and Wellness
Ridgeland is highlighted as a community leveraging bicycling as a driver of prosperity and wellness.
Scottsdale: Bicycling is a Quality of Life Issue
The community emphasizes bicycling as a quality-of-life issue and a driver for local engagement and services.
Additional Product Information
Product Description
A nonprofit organization offering advocacy, education, and recognition programs to promote safe, accessible bicycling nationwide, along with member benefits and nationwide resources for communities, universities, businesses, and advocates.
Target Market
Individuals, families, bike clubs, advocacy organizations, businesses, universities, and communities across the United States, plus government and policy audiences at local, state, and national levels.
Unique Value Proposition
A holistic, national platform that combines recognition (BFA), education (Smart Cycling and LCI programs), and advocacy resources (policy and local-action tools) to advance safer, more prevalent bicycling at every level of society.
Technical Requirements
Online membership portal and resources; map-based Local Resources; digital education content; instructor certification workflow; event and donation systems.
Pricing Model
Tiered membership with annual and multi-year options across Individual, Family, Advocate, Silver Spoke, Century Supporter, Bicycle Friendly America Society, and Corporate levels; additional pricing for LCI renewals ($35/year) and various premium add-ons; corporate sponsorship tiers range from Bike Shop/Business to Elite levels; additional benefits and gifts vary by tier.
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