Light Reading
Business Profile
Core Value Proposition
Light Reading provides news analysis and insights for communications industry professionals.
Target Customer
Telecommunications and network industry professionals, including carriers, cable operators, broadband providers, network engineers, and technology vendors.
Key Differentiator
Access to a vast cross-property network (220+ online properties) with 50+ million professionals, delivering original, objective content from trusted sources; offers events (Symposiums), webinars, and a dedicated resource library as part of TechTarget and Informa Tech’s Digital Business.
Implementation Timeline
Value is immediate upon accessing Light Reading content; ongoing value from regular newsletters, webinars, and symposiums. Upcoming symposiums and webinars are listed on the site with dates.
Pain Points
- 1Staying up-to-date with fast-moving telecom trends and regulatory developments
- 2Finding credible, independent analysis across multiple topics (optical networking, wireless, software, security, etc.)
- 3Accessing education and events to connect with industry leaders and gain practical insights
Key Features
- 1News and analysis on telecom and networking topics
- 2A network of 220+ online properties with 50+ million professionals
- 3Newsletters, Webinars, and Digital Symposiums
- 4Resource Library with articles, white papers, videos, and podcasts (39+ resources shown on page listing)
- 5Heavy Reading Research and sponsorship/advertising opportunities
- 6Regional coverage (Asia and Europe) and a variety of topic tracks
Target Customer Industries
Decision Makers
- 1Assistant Editor, Europe
- 2Contributing Editor
- 3Senior Editor
- 4Editor
- 5Editor, APAC
Client Results
- 1Immediate access to expert analysis and insights upon signup
- 2Large-scale industry reach (50+ million professionals) and 62,000+ newsletter subscribers
- 3Opportunities for sponsorship and advertising through sponsorships and sponsored content
Competitive Advantages
- 1Extensive cross-property network (220+ properties) and large audience
- 2Original, objective content from trusted sources
- 3Dedicated events (Symposiums) and educational resources (Webinars, White Papers, Videos, Podcasts)
- 4Regional coverage (Asia/Europe) and a wide range of telecom topics
Key Benefits
Additional Product Information
Product Description
A telecom-focused news and analysis platform offering newsletters, webinars, symposiums, and a resource library; part of TechTarget and Informa Tech's Digital Business.
Target Market
Telecommunications and network service providers, cable operators, broadband operators, IT/network vendors, and telecom policy stakeholders
Unique Value Proposition
Premier, independent source of industry news and analysis with a vast cross-property network and multi-format educational content.
Technical Requirements
Not specified in content
Pricing Model
Free access to core content and newsletters; sponsorship and sponsored content opportunities
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