LOCARI
Business Profile
Core Value Proposition
LOCARI provides daily fashion and lifestyle editorial content for women, delivering trend information and practical lifestyle tips.
Target Customer
Women in Japan who seek daily fashion, beauty, travel, food, interior, and lifestyle content; users can register for free membership and log in.
Key Differentiator
A multi-category lifestyle media platform that combines editorial content with PR opportunities and a built-in 'Shops' directory for brands (restaurants, hotels, cafes, beauty and lifestyle shops), plus availability on web and mobile apps.
Implementation Timeline
Not explicitly stated; promotional and editorial campaigns can be launched quickly, with potential visibility within weeks depending on campaign scope.
Pain Points
- 1Difficulty finding reliable, curated lifestyle content across multiple categories in one place.
- 2Need for inspiration and ideas for shopping, gifts, and experiences across fashion, beauty, travel, and dining.
- 3Brands seeking editorial visibility and integrated promotional opportunities across lifestyle verticals.
Key Features
- 1Editorial content across numerous lifestyle categories (fashion, hair styles, beauty, travel, gourmet, interiors, etc.).
- 2Regular sections such as 'PICKUP', '新着', 'ランキング' and 'LOCARI NEWS' with trend rundowns and product/news coverage.
- 3LOCARI MOOK and PR content featuring original and sponsored material.
- 4A robust 'SHOP' directory showcasing accommodations, restaurants, and other partner venues.
- 5Web access plus mobile apps (App Store and Google Play) with login/free membership capabilities.
Target Customer Industries
Decision Makers
- 1Marketing Manager (Brand Partnerships)
- 2Advertising Manager
- 3Public Relations Manager
- 4Campaign/PR Director
Client Results
- 1Increased brand exposure to a broad, female lifestyle audience.
- 2Editorial and promotional opportunities that can drive traffic and engagement for partner brands and venues.
- 3Cross-channel promotion through editorial content plus PR and shopping directory integrations.
Competitive Advantages
- 1Large, engaged Japanese audience across diverse lifestyle categories.
- 2Integrated editorial, PR, and shopping/directory capabilities in one platform.
- 3Multiple content formats (articles, picks, rankings) plus a dedicated app presence for mobile reach.
- 4Direct access to partner venues (hospitality, dining, retail) via a centralized directory.
Key Benefits
Additional Product Information
Product Description
LOCARI is a daily lifestyle media platform delivering fashion, beauty, travel, gourmet, interior, and broader lifestyle content for women, with PR/broadcast opportunities and a 'Shop' directory for brands.
Target Market
Primary: women readers in Japan seeking lifestyle inspiration; Secondary: brands and businesses (hospitality, retail, beauty, food) seeking marketing/PR partnerships.
Unique Value Proposition
A one-stop Japanese lifestyle media hub that blends editorial content, PR/sponsored opportunities, and a shopping/directory ecosystem across fashion and lifestyle categories.
Technical Requirements
Web access and mobile apps (iOS and Android); membership login available; content is accessible through the LOCARI site and apps.
Pricing Model
Not disclosed in the provided content; PR and advertising opportunities are implied.
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