Love Sweat Fitness (LSF)
Business Profile
Core Value Proposition
Love Sweat Fitness provides at-home workouts, meal plans + recipe guides, plant-based protein powders, wellness supplements, and fitness gear, supported by the MOVE app to help women get fit and feel good.
Target Customer
Women seeking at-home fitness solutions, weight loss guidance, plant-based nutrition, and community support.
Key Differentiator
Integrated ecosystem combining MOVE workout app, nutrition supplements, meal plans, bundles, and a strong community, plus a risk-free shopping promise and numerous customer reviews.
Implementation Timeline
Program durations referenced include 14 days, 4 weeks, 60 days; some testimonials imply results within approximately 45 days; offers include 45-day risk-free shopping window and longer transformation bundles
Pain Points
- 1Difficulty accessing effective fitness routines from home
- 2Need for structured meal plans and nutrition guidance
- 3Desire for motivation, accountability, and community support
Key Features
- 1MOVE Workout App (App Store and Google Play) for home workouts
- 2Protein powders and wellness supplements
- 3Meal plans & recipe guides (e.g., Guiltless Nutrition Recipe Book, 4 Week Hot Body Meal Plan, 14 Day Shape Up, 60 Day Transformation Bundle)
- 4Gear & accessories (e.g., Yoga Mat, Smooth Operator Electric Whisk, etc.)
- 5Bundles and discounts (e.g., Best Sellers Bundle, 20% off bundle bundles) with free shipping over $75
Target Customer Industries
Decision Makers
- 1Founder
Client Results
- 1Weight loss outcomes mentioned (e.g., up to 45 pounds) in testimonials
- 2Transformation and improved commitment to nutrition and exercise
- 3Community-driven motivation and self-love improvements
Competitive Advantages
- 1 MOVE app provides guided home workouts
- 2Plant-based protein powders and wellness supplements in-house
- 3Structured meal plans & guides for weight loss and wellness
- 4Bundle discounts and “Best Sellers” options to save money
- 5Free US shipping over $75 and returns policy (Feel Good Promise)
Key Benefits
Case Studies & Success Stories
Weight loss transformation and personal training certification
Customer reported losing 45 pounds and becoming a Certified Personal Trainer after engaging with Love Sweat Fitness resources and guidance.
Additional Product Information
Product Description
A direct-to-consumer fitness and wellness brand offering at-home workouts, meal plans and guides, plant-based protein powders, wellness supplements, and fitness gear, enhanced by the MOVE workout app and a supportive community.
Target Market
Women seeking convenient at-home fitness, nutrition guidance, and a supportive wellness community.
Unique Value Proposition
A single-brand ecosystem that combines MOVE app-guided workouts, nutrition products, meal plans, and community support, plus flexible bundles and risk-free shopping.
Technical Requirements
MOVE App available on App Store and Google Play; online shop with bundles and product pages
Pricing Model
Prices shown on-site with product bundles; discounts include 20% off bundles; first-order discount of 10% for sign-ups; free US shipping over $75; returns policy mentioned (Feel Good Promise)
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