Magic
Business Profile
Core Value Proposition
Magic provides an enterprise-grade wallet infrastructure and a unified Wallet API that combines wallet creation, transaction signing, and onchain automation to onboard and scale users quickly.
Target Customer
{"Developers building blockchain/dApp projects","Engineering teams integrating wallet functionality","Enterprises seeking scalable, compliant wallet infrastructure","Startups needing rapid onboarding of users to onchain apps"}
Key Differentiator
Single production-ready API for wallet creation, signing, and onchain automation with on-demand wallets, flexible authentication, white-label UI, non-custodial asset control, sharding options, TEEs-based security, and strong compliance posture (SOC 2 Type 2, ISO 27001, HIPAA, CCPA, GDPR).
Implementation Timeline
Integrate and go live in minutes to deploy in production; documented pathways show go-live momentum and rapid scaling capabilities (e.g., 'Go live in minutes' and 'Integrate our API in minutes').
Pain Points
- 1Need scalable, production-ready wallet infrastructure to onboard millions of users
- 2Require fast wallet creation and transaction signing with low latency
- 3Need secure, compliant infrastructure that protects keys and data while enabling customization (branding, auth, UI)
Key Features
- 1Wallet API for programmatic wallet creation
- 2Transaction signing and onchain automation within a single API
- 3Wallets on demand (provision wallets for users, agents, etc.)
- 4Flexible authentication options (custom auth or Magic native auth)
- 5White-label UI to brand the wallet experience
- 6Non-custodial wallets (users retain control of assets)
- 7Customizable sharding (Magic-managed, self-hosted, or hybrid)
- 8Sub-second latency (50-100ms) for wallet creation and signing
- 9Always-on, scalable infrastructure with enterprise-grade security and compliance
Target Customer Industries
Decision Makers
- 1Head of Marketing
- 2Partnerships Lead
- 3Senior Product Manager
Client Results
- 1Go live quickly with an integrated wallet API
- 2Scale to millions of users and millions of signatures quickly
- 3Achieve enterprise-grade security and regulatory compliance
- 4Provide a brandable wallet experience with non-custodial asset control
Competitive Advantages
- 1End-to-end wallet solution: wallet creation, signing, and onchain automation in one API
- 2On-demand provisioning and brandable UI
- 3Non-custodial by design with strong, multi-layered security (TEEs, hardware security, data isolation)
- 4Strong reliability and scale (operating since 2018) with battle-tested infrastructure
- 5Security/compliance leadership (SOC 2 Type 2, ISO 27001:2022, HIPAA, CCPA, GDPR)
- 6Flexible deployment options (Magic-managed, self-hosted, or hybrid)
Key Benefits
Case Studies & Success Stories
A Pioneer in Virtual Worlds: Exploring Decentraland with Magic
Decentraland, a virtual reality platform, leverages Magic to seamlessly onboard users and drive platform growth.
Community & Commerce: The TYB Success Story
TYB, a community rewards platform for brands, uses Magic to transform community engagement into tangible business outcomes.
Redefining Crypto Onboarding: Powered by HashPack and Magic
HashPack and Magic integration enables wallet onboarding and streamlined onboarding experiences for Hedera ecosystem users.
Web3 Takes Flight: Helium Mobile Soars with Magic
Helium, a decentralized wireless network provider, integrated Magic to support Web3 onboarding for Helium Mobile.
Additional Product Information
Product Description
Enterprise-grade wallet infrastructure with a unified Wallet API for creating wallets, signing transactions, and automating onchain actions; supports on-demand wallets, flexible authentication, white-label UI, non-custodial asset control, and scalable, compliant deployment.
Target Market
Developers, startups, and enterprises building onchain apps and wallets seeking scalable onboarding and secure onchain operations.
Unique Value Proposition
A single, production-ready API delivering wallet creation, signing, and onchain automation at scale, with flexible auth, brandable UI, non-custodial control, and enterprise-grade security/compliance.
Technical Requirements
Uses a REST/HTTP Wallet API requiring API credentials (API key, provider ID) and specific headers such as Authorization: Bearer <token>, X-Magic-API-Key, X-OIDC-Provider-ID, and X-Magic-Chain (e.g., ETH); example snippet shows POST to /v1/wallet with JSON payload.
Pricing Model
{"free_tier":"Your first 1,000 Monthly Active Wallets (MAWs) are free; no credit card required.","tiers":[{"segment":"Developer","MAWs_included":"Up to 1,000","price_per_additional_MAW":"0.045","monthly_base":"0/mo"},{"segment":"Startup","MAWs_included":"Up to 2,500","price_per_additional_MAW":"0.04","monthly_base":"99/mo"},{"segment":"Growth","MAWs_included":"Up to 10,000","price_per_additional_MAW":"0.035","monthly_base":"350/mo"}],"enterprise":"Custom pricing; Transaction-based pricing available as low as 0.001 per transaction"}
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