Magic

Business Profile

Core Value Proposition

Magic provides an enterprise-grade wallet infrastructure and a unified Wallet API that combines wallet creation, transaction signing, and onchain automation to onboard and scale users quickly.

Target Customer

{"Developers building blockchain/dApp projects","Engineering teams integrating wallet functionality","Enterprises seeking scalable, compliant wallet infrastructure","Startups needing rapid onboarding of users to onchain apps"}

Key Differentiator

Single production-ready API for wallet creation, signing, and onchain automation with on-demand wallets, flexible authentication, white-label UI, non-custodial asset control, sharding options, TEEs-based security, and strong compliance posture (SOC 2 Type 2, ISO 27001, HIPAA, CCPA, GDPR).

Implementation Timeline

Integrate and go live in minutes to deploy in production; documented pathways show go-live momentum and rapid scaling capabilities (e.g., 'Go live in minutes' and 'Integrate our API in minutes').

Pain Points

1Need scalable, production-ready wallet infrastructure to onboard millions of users
2Require fast wallet creation and transaction signing with low latency
3Need secure, compliant infrastructure that protects keys and data while enabling customization (branding, auth, UI)

Key Features

1Wallet API for programmatic wallet creation
2Transaction signing and onchain automation within a single API
3Wallets on demand (provision wallets for users, agents, etc.)
4Flexible authentication options (custom auth or Magic native auth)
5White-label UI to brand the wallet experience
6Non-custodial wallets (users retain control of assets)
7Customizable sharding (Magic-managed, self-hosted, or hybrid)
8Sub-second latency (50-100ms) for wallet creation and signing
9Always-on, scalable infrastructure with enterprise-grade security and compliance

Target Customer Industries

Decision Makers

1Head of Marketing
2Partnerships Lead
3Senior Product Manager

Client Results

1Go live quickly with an integrated wallet API
2Scale to millions of users and millions of signatures quickly
3Achieve enterprise-grade security and regulatory compliance
4Provide a brandable wallet experience with non-custodial asset control

Competitive Advantages

1End-to-end wallet solution: wallet creation, signing, and onchain automation in one API
2On-demand provisioning and brandable UI
3Non-custodial by design with strong, multi-layered security (TEEs, hardware security, data isolation)
4Strong reliability and scale (operating since 2018) with battle-tested infrastructure
5Security/compliance leadership (SOC 2 Type 2, ISO 27001:2022, HIPAA, CCPA, GDPR)
6Flexible deployment options (Magic-managed, self-hosted, or hybrid)

Key Benefits

1Fast wallet creation and signing with sub-second latency

2On-demand wallet provisioning for users and agents

3Non-custodial user control of digital assets

4Brandable, white-label wallet UI

5Strong security and compliance (SOC 2 Type 2, ISO 27001, HIPAA, CCPA, GDPR)

6Scalable to support millions of users and signatures

Case Studies & Success Stories

A Pioneer in Virtual Worlds: Exploring Decentraland with Magic

Case #1

Decentraland, a virtual reality platform, leverages Magic to seamlessly onboard users and drive platform growth.

Community & Commerce: The TYB Success Story

Case #2

TYB, a community rewards platform for brands, uses Magic to transform community engagement into tangible business outcomes.

Redefining Crypto Onboarding: Powered by HashPack and Magic

Case #3

HashPack and Magic integration enables wallet onboarding and streamlined onboarding experiences for Hedera ecosystem users.

Web3 Takes Flight: Helium Mobile Soars with Magic

Case #4

Helium, a decentralized wireless network provider, integrated Magic to support Web3 onboarding for Helium Mobile.

Additional Product Information

Product Description

Enterprise-grade wallet infrastructure with a unified Wallet API for creating wallets, signing transactions, and automating onchain actions; supports on-demand wallets, flexible authentication, white-label UI, non-custodial asset control, and scalable, compliant deployment.

Target Market

Developers, startups, and enterprises building onchain apps and wallets seeking scalable onboarding and secure onchain operations.

Unique Value Proposition

A single, production-ready API delivering wallet creation, signing, and onchain automation at scale, with flexible auth, brandable UI, non-custodial control, and enterprise-grade security/compliance.

Technical Requirements

Uses a REST/HTTP Wallet API requiring API credentials (API key, provider ID) and specific headers such as Authorization: Bearer <token>, X-Magic-API-Key, X-OIDC-Provider-ID, and X-Magic-Chain (e.g., ETH); example snippet shows POST to /v1/wallet with JSON payload.

Pricing Model

{"free_tier":"Your first 1,000 Monthly Active Wallets (MAWs) are free; no credit card required.","tiers":[{"segment":"Developer","MAWs_included":"Up to 1,000","price_per_additional_MAW":"0.045","monthly_base":"0/mo"},{"segment":"Startup","MAWs_included":"Up to 2,500","price_per_additional_MAW":"0.04","monthly_base":"99/mo"},{"segment":"Growth","MAWs_included":"Up to 10,000","price_per_additional_MAW":"0.035","monthly_base":"350/mo"}],"enterprise":"Custom pricing; Transaction-based pricing available as low as 0.001 per transaction"}

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