Maryhill Museum of Art
Business Profile
Core Value Proposition
Maryhill Museum of Art provides a cultural enrichment experience through exhibitions, education programs, and events in Goldendale, Washington.
Target Customer
{"General public / art enthusiasts","Educators and students","Museum members and donors","Event planners and organizations seeking venue rentals"}
Key Differentiator
The only fine art museum in the central Pacific Northwest between Portland and Spokane with a long-standing history (established 85+ years) and a program spanning permanent collections, rotating exhibitions, and special events.
Implementation Timeline
Value begins immediately upon joining as a member or purchasing admission; ongoing benefits and access through membership; events and exhibitions operate on published schedules (e.g., March–November visiting hours, rotating exhibitions).
Pain Points
- 1Access to high-quality art exhibitions and educational programming in the central Pacific Northwest
- 2Need for ongoing educational resources and experiences for students and educators
- 3Provision of a venue for weddings and other private events
Key Features
- 1Permanent collections and rotating exhibitions (e.g., Capturing Light, Robert Douglas Hunter: Still Lifes, The 1946 Lelong Dance Dress, Romanian Folk Pottery, Vista Vista: Damien Gilley)
- 2Educational Programs for Educators and the community
- 3Weddings & Venue Rentals for private events
- 4Membership program with benefits (unlimited admission, member events, discounts)
- 5Museum Store and Loie’s Café for visitor experience
- 6Corporate & Foundation Support opportunities and patron programs (donor recognition, sponsorships)
Target Customer Industries
Client Results
- 1Increased visitor attendance and engagement through exhibitions and programs
- 2Sustained operations via memberships and donations
- 3Revenue opportunities from admissions, memberships, store/café, and event rentals
Competitive Advantages
- 1Unique regional position as the sole fine art museum in the area
- 2Diverse range of offerings (permanent collection, contemporary and historical exhibitions, special programs)
- 3Membership program with tangible benefits and potential NARM inclusion for Premier members
- 4Multiple revenue avenues (admissions, memberships, donations, corporate sponsorships, events)
Key Benefits
Additional Product Information
Product Description
Maryhill Museum of Art is a museum of art and culture in Goldendale, WA, featuring exhibitions, education programs, and event venues, with a history of hosting diverse collections and special programs.
Target Market
Public visitors, families, students and educators, donors and members, and individuals seeking private event venues
Unique Value Proposition
The museum combines a unique regional cultural institution with a historic setting, offering both enduring collections and dynamic exhibitions, plus educational and event services, in a location that position it as a key cultural destination in the central Pacific Northwest.
Technical Requirements
N/A
Pricing Model
{"admission":{"Adults":23,"Seniors (65+)":21,"College with ID":16,"Youth (7–18)":10,"Children 6 & under":"Free"},"membership":{"Individual":65,"Household":100,"Premier":"varies (includes NARM and additional benefits)","Sponsor":150,"Patron":350,"Sustaining":600,"Benefactor":1000,"Founders Circle":"by invitation"},"notes":["Premier membership includes North American Reciprocal Museums (NARM) benefits","Gift memberships available"]}
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