Maryhill Museum of Art

Business Profile

Core Value Proposition

Maryhill Museum of Art provides a cultural enrichment experience through exhibitions, education programs, and events in Goldendale, Washington.

Target Customer

{"General public / art enthusiasts","Educators and students","Museum members and donors","Event planners and organizations seeking venue rentals"}

Key Differentiator

The only fine art museum in the central Pacific Northwest between Portland and Spokane with a long-standing history (established 85+ years) and a program spanning permanent collections, rotating exhibitions, and special events.

Implementation Timeline

Value begins immediately upon joining as a member or purchasing admission; ongoing benefits and access through membership; events and exhibitions operate on published schedules (e.g., March–November visiting hours, rotating exhibitions).

Pain Points

1Access to high-quality art exhibitions and educational programming in the central Pacific Northwest
2Need for ongoing educational resources and experiences for students and educators
3Provision of a venue for weddings and other private events

Key Features

1Permanent collections and rotating exhibitions (e.g., Capturing Light, Robert Douglas Hunter: Still Lifes, The 1946 Lelong Dance Dress, Romanian Folk Pottery, Vista Vista: Damien Gilley)
2Educational Programs for Educators and the community
3Weddings & Venue Rentals for private events
4Membership program with benefits (unlimited admission, member events, discounts)
5Museum Store and Loie’s Café for visitor experience
6Corporate & Foundation Support opportunities and patron programs (donor recognition, sponsorships)

Target Customer Industries

Client Results

1Increased visitor attendance and engagement through exhibitions and programs
2Sustained operations via memberships and donations
3Revenue opportunities from admissions, memberships, store/café, and event rentals

Competitive Advantages

1Unique regional position as the sole fine art museum in the area
2Diverse range of offerings (permanent collection, contemporary and historical exhibitions, special programs)
3Membership program with tangible benefits and potential NARM inclusion for Premier members
4Multiple revenue avenues (admissions, memberships, donations, corporate sponsorships, events)

Key Benefits

1Unlimited admission for 12 months with membership

2Invitations to member-only events

310% off in the Museum Store and Loie’s Café

4Access to educational programs and volunteer opportunities

5Personalized membership cards and newsletter communication

6Opportunities for sponsorship, donation recognition, and private tours

Additional Product Information

Product Description

Maryhill Museum of Art is a museum of art and culture in Goldendale, WA, featuring exhibitions, education programs, and event venues, with a history of hosting diverse collections and special programs.

Target Market

Public visitors, families, students and educators, donors and members, and individuals seeking private event venues

Unique Value Proposition

The museum combines a unique regional cultural institution with a historic setting, offering both enduring collections and dynamic exhibitions, plus educational and event services, in a location that position it as a key cultural destination in the central Pacific Northwest.

Technical Requirements

N/A

Pricing Model

{"admission":{"Adults":23,"Seniors (65+)":21,"College with ID":16,"Youth (7–18)":10,"Children 6 & under":"Free"},"membership":{"Individual":65,"Household":100,"Premier":"varies (includes NARM and additional benefits)","Sponsor":150,"Patron":350,"Sustaining":600,"Benefactor":1000,"Founders Circle":"by invitation"},"notes":["Premier membership includes North American Reciprocal Museums (NARM) benefits","Gift memberships available"]}

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