Media Bias Chart
Business Profile
Core Value Proposition
Media Bias Chart provides ratings of news sources for reliability and bias to help businesses, educators, researchers, publishers, and individuals navigate today’s news landscape.
Target Customer
Businesses (advertisers, brands, ad agencies, advertising tech platforms, news aggregators), Educators and Institutions, Publishers, Researchers, Individuals / News Consumers, Social media platforms
Key Differentiator
Ratings are produced by analysts from a wide political spectrum, published by a Public Benefit Corporation with a mission to rate all the news to positively transform society, and delivered via a data platform with both static and interactive charts.
Implementation Timeline
Value can be realized quickly upon signup, with immediate access to the Interactive Media Bias Chart and the ability to submit articles for rating (one free submission per person); ongoing value via the data platform and premium features for members
Pain Points
- 1Navigating a biased and misleading news landscape
- 2Determining which news sources are reliable and which are biased for decision-making
- 3Finding a standardized way to rate and compare multiple news sources for use by consumers, educators, publishers, and platforms
Key Features
- 1Media Bias Chart (static) and Interactive Media Bias Chart
- 2Data Platform for rating sources and presenting reliability and bias data
- 3Submit a link to an article/episode for rating (one free submission per person; additional submissions via News Nerd membership)
- 4Ratings by human analysts with political viewpoints across the spectrum
- 5Resources for educators, researchers, and institutions; merchandise and community membership (News Nerd)
Target Customer Industries
Decision Makers
- 1Chief Technology Officer
- 2Chief Strategy Officer
- 3Chief Revenue Officer
- 4VP of Partnerships
- 5Lead Engineer
- 6Director of Communications
- 7Customer Relations Lead
- 8Analyst Manager
- 9Multimedia Ratings Manager & Senior Analyst
- 10VP of Human Resources
- 11Quality Assurance Director
- 12Senior Analyst
Client Results
- 1Publishers can showcase high reliability ratings to improve monetization
- 2Advertisers can measure, mitigate, and monitor bias and reliability to align with brand principles
- 3Educators and researchers gain access to data to inform studies and media literacy efforts
Competitive Advantages
- 1Analysts with diverse political perspectives reduce individual bias in ratings
- 2Public Benefit Corporation with a mission to rate all the news for societal improvement
- 3Direct access to both static and interactive charts via a data platform
- 4Explicit support for multiple stakeholder groups (consumers, educators, publishers, advertisers, social platforms)
- 5Opportunity for publishers and platforms to demonstrate reliability/bias to influence monetization and decision-making
Key Benefits
Case Studies & Success Stories
Rocketly testimonial
Jose Johnson, CEO of Rocketly, described Ad Fontes Media as invaluable for providing a clear, pragmatic, and trustworthy view on the news and called the organization the de facto source of opinion on accurate news sources.
Additional Product Information
Product Description
The Media Bias Chart rates news sources for reliability and bias, offering both a static chart and an Interactive Chart, plus a data platform and related resources for educators, researchers, advertisers, publishers, and consumers.
Target Market
News consumers, educators, researchers, educators and institutions, advertisers and brands, publishers, ad tech platforms, news aggregators, and social media platforms
Unique Value Proposition
A publicly mission-driven, multi-stakeholder data platform that provides transparent, cross-spectrum analyst ratings of news sources, enabling better decision-making and healthier news ecosystems.
Technical Requirements
Not specified in content; mentions a data platform, interactive charts, and article submissions requiring internet access and user sign-up
Pricing Model
News Nerd membership with premium access to the Interactive Media Bias Chart and rating capabilities; exact pricing not disclosed
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