Media.net
Business Profile
Core Value Proposition
Media.net provides a Sell Side Platform (SSP) that unifies SearchSignals with first- and third-party audience data to help advertisers reach the right audiences and publishers monetize their inventory across the open web.
Target Customer
Publishers (open web content owners and media owners seeking monetization) and Advertisers (brands, agencies, and DSPs looking for premium inventory and targeted reach).
Key Differentiator
The only purpose-built audience graph that unifies SearchSignals with first- and third-party data, backed by a specialized context-driven platform (SearchSignals + ContextGraph) and a set of verification/measurement partnerships.
Implementation Timeline
Not specified in the content; no explicit implementation or time-to-value timeline provided.
Pain Points
- 1Publishers need exclusive, premium demand and effective monetization of their inventory.
- 2Advertisers require precise audience targeting in the right context across the open web.
- 3Both sides need reliable measurement, ROAS insights, and transparency into supply paths along with brand safety.
Key Features
- 1Unified audience graph that combines Media.net SearchSignals with first- and third-party data
- 2Prebid header bidding platform for monetization and maximum impression value
- 3AI-driven yield optimization and a unified control panel with alerts
- 4Vertical video format and AI-powered video summaries for engaging content
- 5Media.net Deals Desk for omnichannel, data-driven deal activation
- 6Curated Marketplace and exclusive demand to accompany premium supply
- 7Direct integration with major DSPs and transparent supply path
- 8Analytics & Insights: Inventory Insights and Audience Insights
- 9Content recommendation engine and a proprietary context-driven segmentation library (ContextGraph)
Target Customer Industries
Decision Makers
- 1Chief Operating Officer
- 2Director
- 3Director, Programmatic and Revenue Partnerships
Client Results
- 1Publishers reported revenue growth/yield improvements through Media.net's customized features and monetization approach
- 2Clients described Media.net as a top monetization partner delivering effective revenue solutions
- 3Testimonies cited successful revenue growth and proactive partnership support from Media.net
Competitive Advantages
- 1Unique, unified audience graph combining SearchSignals with first- and third-party data
- 21:1 access to premium curated supply aligned to KPIs
- 3Pre- and post-auction insights to optimize campaigns
- 4AI-driven yield optimization and vertical video capabilities
- 5Direct DSP integrations and a Deals Desk for omnichannel activation
- 6Industry partnerships for verification, measurement, and brand safety
Key Benefits
Case Studies & Success Stories
TIME Magazine partnership
COO Mark Howard credits Media.net with custom features that boosted TIME's revenue yield.
Kobe Shimbun partnership
Director Takashi Sato praises Media.net as a home-run revenue partner with strong dedication and support.
U.S. News partnership
Director Jake Sullivan regards Media.net as a top programmatic partner delivering monetization value.
Additional Product Information
Product Description
Media.net is a Sell Side Platform that monetizes content-rich open web environments through contextual signals, curated demand, and an audience graph, enabling publishers and advertisers to achieve greater outcomes.
Target Market
Open web publishers and advertisers/brands/agencies seeking premium inventory, contextual targeting, and measurable performance.
Unique Value Proposition
Media.net combines SearchSignals with first- and third-party data in a purpose-built audience graph, complemented by contextual insights, verification partnerships, and a suite of monetization tools (Deals Desk, Curated Marketplace, Prebid, AI optimization) to maximize yield and ROAS.
Technical Requirements
Direct integration with all major DSPs; Prebid header bidding platform; supports cookieless activation; analytics and reporting capabilities; context-driven segmentation and AI optimization.
Pricing Model
Not specified in the content.
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