Melon
Business Profile
Core Value Proposition
Melon provides a leading Korean music platform that delivers up-to-date music trends and smart personalized music recommendations.
Target Customer
{"Korean music listeners and fans","Consumers seeking music discovery and genre-based content","Individuals purchasing music tickets or accessing music-related content (Melon Ticket)"}
Key Differentiator
No.1 music platform in Korea with real-time charts, personalized recommendations, a large catalog (~3 million songs), and integrated event/ticketing features.
Implementation Timeline
Not specified in content
Pain Points
- 1Difficulty discovering new music aligned with current trends
- 2Need for personalized music recommendations
- 3Desire for easy access to a large, diverse music catalog and related event tickets
Key Features
- 1Melon Chart TOP100
- 2Latest music
- 3Genre music
- 4Melon DJ
- 5MelonTV
- 6스타포스트 (StarPost)
- 7매거진 (Magazines)
- 8뮤직어워드 (Music Award)
- 9뮤직웨이브 (Music Wave)
- 10마이뮤직 (My Music)
- 11Melon Ticket (이용권 구매 및 연계 서비스)
- 12Large music catalog (3M+ songs via 4.0 소개페이지)
Target Customer Industries
Decision Makers
- 1Not specified in content
Client Results
- 1Improved music discovery and engagement through real-time charts and recommendations
- 2Access to a large catalog of songs (3M+)
- 3Integration with events/ticketing (Melon Ticket) and music-related content (magazines, TV, awards)
Competitive Advantages
- 1Market-leading position as the No.1 music platform in Korea
- 2Extensive catalog (3M+ songs)
- 3Real-time charts and personalized music recommendations
- 4Integrated entertainment content and ticketing (Melon Ticket)
Key Benefits
Additional Product Information
Product Description
Leading Korean music streaming platform offering charts, latest music, genre playlists, DJ, TV, magazines, music awards, and event tickets; available across platforms including Windows, Mac, iPad, and mobile web.
Target Market
Korean music listeners and fans; entertainment/media consumers; event attendees
Unique Value Proposition
No.1 Korean music platform delivering up-to-date trends, smart personalization, and a large catalog with integrated ticketing and entertainment content
Technical Requirements
Platforms referenced: Windows, Mac, iPad; mobile web version available
Pricing Model
Not disclosed in content
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