Melon

Business Profile

Core Value Proposition

Melon provides a leading Korean music platform that delivers up-to-date music trends and smart personalized music recommendations.

Target Customer

{"Korean music listeners and fans","Consumers seeking music discovery and genre-based content","Individuals purchasing music tickets or accessing music-related content (Melon Ticket)"}

Key Differentiator

No.1 music platform in Korea with real-time charts, personalized recommendations, a large catalog (~3 million songs), and integrated event/ticketing features.

Implementation Timeline

Not specified in content

Pain Points

1Difficulty discovering new music aligned with current trends
2Need for personalized music recommendations
3Desire for easy access to a large, diverse music catalog and related event tickets

Key Features

1Melon Chart TOP100
2Latest music
3Genre music
4Melon DJ
5MelonTV
6스타포스트 (StarPost)
7매거진 (Magazines)
8뮤직어워드 (Music Award)
9뮤직웨이브 (Music Wave)
10마이뮤직 (My Music)
11Melon Ticket (이용권 구매 및 연계 서비스)
12Large music catalog (3M+ songs via 4.0 소개페이지)

Target Customer Industries

Decision Makers

1Not specified in content

Client Results

1Improved music discovery and engagement through real-time charts and recommendations
2Access to a large catalog of songs (3M+)
3Integration with events/ticketing (Melon Ticket) and music-related content (magazines, TV, awards)

Competitive Advantages

1Market-leading position as the No.1 music platform in Korea
2Extensive catalog (3M+ songs)
3Real-time charts and personalized music recommendations
4Integrated entertainment content and ticketing (Melon Ticket)

Key Benefits

1Access to a vast catalog of songs

2Real-time charts and trend insights

3Personalized music recommendations

4Diverse content including magazines and TV

5Ticketing integration for events

Additional Product Information

Product Description

Leading Korean music streaming platform offering charts, latest music, genre playlists, DJ, TV, magazines, music awards, and event tickets; available across platforms including Windows, Mac, iPad, and mobile web.

Target Market

Korean music listeners and fans; entertainment/media consumers; event attendees

Unique Value Proposition

No.1 Korean music platform delivering up-to-date trends, smart personalization, and a large catalog with integrated ticketing and entertainment content

Technical Requirements

Platforms referenced: Windows, Mac, iPad; mobile web version available

Pricing Model

Not disclosed in content

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