Meltwater Suite

Business Profile

Core Value Proposition

Meltwater Suite provides AI-powered media, social and consumer intelligence to help brands gain deep insights and act on them to inform PR, marketing and business strategy.

Target Customer

PR managers, Marketing Directors, Directors of Strategic Communications, brand teams and other communications/marketing professionals in global brands and enterprises.

Key Differentiator

Largest dataset across media, social and consumer trends combined with AI and human expertise; 360° reporting and cross‑department insights.

Implementation Timeline

Not explicitly stated in the content; marketing mentions easy implementation with 24/7 individualized training access.

Pain Points

1Need for a single, unified view of performance across media, social and consumer channels to inform PR and marketing decisions.
2Difficulty turning large volumes of data into actionable insights quickly.
3Measuring and improving ROI and engagement across campaigns and channels.

Key Features

1Meltwater AI Media Intelligence
2Media Monitoring
3Social Listening & Analytics
4Social Media Management
5Consumer Intelligence
6API & Data Integration

Target Customer Industries

Decision Makers

1PR Manager
2Marketing Director
3Director of Strategic Communications

Client Results

14000% increase in editorial mentions
280% increase in market research efficiency
3200% increase in engagement over 3 months
4242% return on investment (ROI)

Competitive Advantages

1Robust, cross‑channel dataset across media, social and consumer trends.
2AI‑driven insights plus human expertise for actionable outputs.
3360° reporting and global analysis to measure strategy across channels.
4Customizable suite with scalable options for small teams to large enterprises.

Key Benefits

1Actionable insights to drive PR/marketing strategy

2360° visibility across media, social and consumer channels

3Improved efficiency and ROI through data-driven decisions

Case Studies & Success Stories

California NanoSystems Institute (CNSI) at UCLA

Case #1

Nicole Wilkins, Director of Strategic Communications at CNSI, UCLA, described Meltwater as a fantastic partner that supports knowledge of Meltwater capabilities and collaboration.

Additional Product Information

Product Description

A suite of AI-powered tools for media intelligence, social listening, consumer insights, and influencer and sales intelligence designed to monitor, analyze and engage across media and social channels.

Target Market

Global brands and enterprises across multiple industries seeking unified, data-driven insights.

Unique Value Proposition

The combination of the most robust dataset across media, social and consumer trends with AI and expert human guidance enabling fast, actionable insights.

Technical Requirements

Not specified in the content; includes API & Data Integration capabilities.

Pricing Model

Pricing tiers include Essentials, Suite and Enterprise; customizable; emphasizes easy implementation and 24/7 training resources.

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