Mention
Business Profile
Core Value Proposition
Mention provides an all-in-one social listening, media monitoring, and engagement platform that tracks mentions across 1 billion sources in real time and enables publishing and customer response.
Target Customer
Marketers, agencies, and founders; brand teams responsible for online reputation, PR, and social media management.
Key Differentiator
Real-time monitoring across 1 billion sources, AI tools, integrated social publishing, and agency-focused features (white-labeled reports) with integrations (Slack, Zapier, API).
Implementation Timeline
Not specified in content
Pain Points
- 1Missed conversations about the brand across web and social media.
- 2Too much noise and irrelevant alerts; need precise monitoring and alerts.
- 3Difficulty measuring ROI and reporting across channels; need comprehensive analytics and dashboards.
Key Features
- 1Realtime monitoring across 1B sources
- 2Sentiment analysis and share of voice
- 3Unified social inbox for publishing and engagement
- 4AI-assisted content creation/tools and templates
- 5Customizable reports and dashboards; over 10 templates; white-labeled options for agencies
- 6Integrations via API, Slack, and Zapier
Target Customer Industries
Decision Makers
- 1Content Marketing Manager
- 2CEO
- 3Social Media Manager
- 4Digital Content Manager
- 5Cofounder
Client Results
- 1Time savings (e.g., workflows that save hours per week) as cited by Calvert Street Group
- 2Real-time alerts enabling proactive responses
- 3Insights into new markets (e.g., Korean market) and audience sentiment
- 4Ability to measure ROI and impact through analytics and reports
Competitive Advantages
- 1Extensive data coverage (1B sources) with real-time delivery
- 2Combination of monitoring, analytics, and publishing in one platform
- 3AI tools and ready-to-use templates
- 4Agency-friendly reporting (white-labeled, customizable reports) and collaboration
- 5Strong integrations (Slack, Zapier, API) for workflow automation
Key Benefits
Case Studies & Success Stories
Spendesk - Brand and pricing insights
Spendesk's Content Marketing Manager described Mention as crucial for shaping offerings and pricing, calling it indispensable for running the business.
StrataScratch - Value and competitive insights
Nathanael Rosidi, CEO of StrataScratch, called Mention the best value for money and noted it helped with competitive analysis and market monitoring.
K•LINE - Anticipating threats
Damien Haudrechy, Social Media Manager at K•LINE, highlighted using Mention's reporting tools to anticipate threats and inform clients ahead of others.
Calvert Street Group - Time savings and real-time alerts
Lex Bearden, Digital Content Manager, said Mention automated media monitoring with real-time alerts and saved hours weekly; also noted threat anticipation in their use of reporting tools.
1 Second Everyday - Korean market insight
Schönneck Shoaf, Cofounder, reported a spike in popularity among South Korean Instagram users and credited Mention analytics with revealing the Korean market opportunity.
Additional Product Information
Product Description
Mention is a social listening, media monitoring, and social media management platform that analyzes online conversations from over 1 billion sources in real time and supports publishing and customer engagement.
Target Market
Marketers, agencies, founders, and brands seeking to monitor brand reputation, manage PR, analyze markets, and engage audiences across social and web channels.
Unique Value Proposition
An all-in-one platform that combines real-time social listening, media monitoring, engagement, and publishing with AI insights, enterprise-ready reporting, and seamless integrations—designed for both in-house teams and agencies.
Technical Requirements
Public API access; integrations with Slack and Zapier; supports data extraction into external workflows
Pricing Model
Not specified in content
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