Migros Online Grocery Shopping

Business Profile

Core Value Proposition

Migros Online Grocery Shopping provides online grocery ordering and home delivery to your door.

Target Customer

Individual consumers in Switzerland seeking convenient online grocery shopping and home delivery.

Key Differentiator

Large product assortment (about 12,500 products) at Migros prices with brand-name items, combined with home delivery.

Implementation Timeline

Not specified in content

Pain Points

1Lack of time for traditional in-store grocery shopping
2Inconvenience of physically visiting a supermarket
3Desire for a wide range of products and brand-name items at Migros pricing

Key Features

1Online grocery ordering
2Home delivery to the customer’s door
3Access to a large product selection (12,500 products) with Migros pricing and brand-name items

Target Customer Industries

1Retail
2E-commerce

Client Results

1Time savings on grocery shopping
2Convenience of doorstep delivery
3Access to a wide product range at Migros pricing

Competitive Advantages

1Direct access to Migros-branded products at Migros pricing
2Extensive product catalog (12,500 items)
3Convenience of online ordering and home delivery

Key Benefits

1Convenience of online shopping

2Home delivery

3Wide product selection

4Brand-name items at Migros pricing

Additional Product Information

Product Description

Online platform for ordering groceries with home delivery, offering a large selection of Migros products at Migros prices.

Target Market

Consumers in Switzerland who prefer online grocery shopping and home delivery

Unique Value Proposition

Combines a large, Migros-branded product assortment with Migros pricing and convenient doorstep delivery.

Technical Requirements

Requires JavaScript to access full functionality of the website

Pricing Model

Pricing aligned with Migros store pricing; no subscription or separate pricing mentioned

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