Milkshake
Business Profile
Core Value Proposition
Milkshake provides a free mobile website builder that turns your link in bio into a Milkshake website to say more, sell more and share more.
Target Customer
Content creators, influencers, podcasters, and small sellers who rely on social media links (especially Instagram) to connect followers with multiple offerings; users managing multiple Instagram accounts.
Key Differentiator
Mobile-first, card-based web experience that mimics Instagram Stories, enabling a single-link-in-bio solution with easy customization and built-in insights.
Implementation Timeline
Implementation and publishing can be done in minutes; value begins immediately with publishing and ongoing insights
Pain Points
- 1Social profiles typically allow only one link in bio, limiting how followers access all offerings.
- 2Need for a visually appealing website without desktop access or design/coding skills.
- 3Managing and organizing multiple content items (products, posts, media) from a mobile device and across multiple accounts.
Key Features
- 1Card-based pages that you can swipe between like Instagram Stories
- 2Support for multiple content types: text, images, GIFs, YouTube videos, blog posts, podcast episodes, contact details, links
- 3Brand customization: colors, fonts, logos, images
- 4Publish to Instagram with a single tap and switch between multiple Milkshake websites
- 5Insights with daily and monthly breakdowns of link clicks and card views
Target Customer Industries
Decision Makers
- 1Director
- 2Editor
- 3Co-Host
Client Results
- 1Analytics show daily and monthly link clicks and card views to optimize content
- 2Centralizes multiple offerings into one accessible link in bio, simplifying follower navigation
Competitive Advantages
- 1Mobile-first and no desktop/web design skills required
- 2One link in bio centralizes all offerings
- 3Card-based pages that resemble Instagram Stories for easy navigation
- 4Customizable with brand colors, fonts, logos, and images
- 5In-app analytics to track performance and optimize content
- 6Ability to manage multiple Milkshake websites and switch between accounts
Key Benefits
Case Studies & Success Stories
Instagram bio upgrade leading to appointments
A user reported that after publishing their Milkshake link, they received compliments and bookings for appointments, attributed to easy navigation and sleek design.
Easy setup and improved Instagram presence
Testimonials highlight that Milkshake is easy to use, with beautiful designs and straightforward setup, helping users elevate their Instagram game.
Additional Product Information
Product Description
Milkshake is a free mobile app (iOS and Android) that lets you build a Milkshake website on your phone. It creates card-based pages that you can customize with content (text, images, videos, blogs, podcasts, etc.), publish to Instagram, and switch between multiple Milkshake websites. It includes insights to see which content converts best via daily/monthly link-click and card-view metrics.
Target Market
Content creators, influencers, podcasters, and small businesses relying on social media links to drive traffic to multiple offerings; users with multiple Instagram accounts.
Unique Value Proposition
A mobile-first, card-based website builder that centralizes all offerings into a single link in bio, with easy customization and built-in analytics, usable without desktop web design skills.
Technical Requirements
Mobile app (iOS and Android) on a smartphone; internet access to publish and view insights; ability to publish a link in bio to Instagram
Pricing Model
Free to use; no explicit pricing details provided in the content
Companies Solving Similar Problems
Based on matching: problems solved, target roles, key features, industries
Wonderboy Creative
Wonderboy Creative provides web design, digital marketing, and SEO services to help businesses attract more customers and enhance their online presence.
AdExchanger
AdExchanger provides news, analysis and events dedicated to the data-driven marketing space.
Center for Strategic and International Studies (CSIS)
The Center for Strategic and International Studies (CSIS) provides bipartisan, nonprofit policy research and analysis on global issues and policy to inform decision-making among key policymakers and influencers.
Chatham House
Chatham House provides independent policy research, dialogue, and leadership to help governments and societies build a sustainable, secure, prosperous and just world.
Rockefeller Foundation Initiatives
Rockefeller Foundation Initiatives provide philanthropic funding, partnerships, and scalable solutions to advance good jobs, good food, good health, and good livelihoods worldwide, using data science, AI, and global convenings to accelerate impact and reverse the climate crisis.
Get More Profiles Like This
Join 2,000+ professionals getting weekly sales intelligence updates from GoAgentic
Ready to Transform Your Sales Pipeline?
Join 700+ sales professionals automating outreach with AI.
Start Free Trial
No credit card required