miMovistar
Business Profile
Core Value Proposition
[miMovistar] provides fiber, mobile and TV bundled services with access to sports and streaming content (La Liga and Champions League, Netflix, Disney+), plus device incentives and flexible terms.
Target Customer
Households in Spain seeking a bundled internet, mobile and TV service; also small businesses / autónomos via Movistar Empresas / Autónomos sections
Key Differentiator
Sports and streaming content included within bundles (La Liga/Champions; Netflix/Disney+), device incentives (from 0€/mes), and flexible terms (sin permanencia) with a dedicated customer service approach
Implementation Timeline
Not specified in the provided content
Pain Points
- 1Need for a single provider offering fiber, mobile and TV together
- 2Desire access to premium sports content and streaming services within a bundle
- 3Preference for flexible terms and device financing
Key Features
- 1Fibra 600 Mb + Móvil + TV bundles
- 2Access to La Liga and Champions League
- 3Netflix and Disney+ included or available within the bundle
- 4Devices from 0 €/mes
- 5Sin permanencia (no contract)
- 6Dedicated customer service experience with follow-up and quick resolution
Target Customer Industries
Decision Makers
- 1IT Manager
- 2CIO
- 3Purchasing Manager
- 4Facilities Manager
- 5Head of IT
Client Results
- 1Consolidated home connectivity (fiber, mobile, TV) in a single plan
- 2Entertainment value through sports and streaming services
- 3Cost flexibility with no-contract options and device promotions
Competitive Advantages
- 1All-in-one bundle (fiber, mobile, TV) with sports and streaming content
- 2Flexible terms (sin permanencia) and device financing
- 3Dedicated support with a single point of contact and rapid resolution
- 4Promotional pricing options
Key Benefits
Additional Product Information
Product Description
miMovistar offers bundles of fiber internet, mobile service and television with sports and streaming content, plus device promotions and flexible terms.
Target Market
Households in Spain and small businesses/ autónomos seeking bundled connectivity and entertainment services
Unique Value Proposition
A single provider offering integrated fiber, mobile and TV with premium sports and streaming content, flexible contracts, and device incentives
Technical Requirements
Not specified in the content
Pricing Model
Examples shown: 115 €/mes for Fibra 600 Mb + Móvil + TV with LaLiga/Champions; Tu pack miMovistar 53 €/mes with no permanencia; 66 €/mes for Movistar TV with UK content; 25 €/mes for Fibra 300 Mb; 18 €/mes for 20 GB móvil plan with no permanencia; devices from 0 €/month
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