Minnesota Historical Society (MNHS)
Business Profile
Core Value Proposition
Minnesota Historical Society (MNHS) provides access to Minnesota history through historic sites, museums, collections, digital resources, and educational programming.
Target Customer
Educators, students, researchers, families, and general visitors in Minnesota and beyond.
Key Differentiator
statewide network of 26 historic sites and museums plus an extensive suite of digital resources (Gale Family Library/Research Help, Minnesota Digital Newspaper Hub, MNopedia, Minnesota History magazine, MNHS Press) and education-focused programs (Northern Lights curriculum, National History Day, field trips, teacher professional development).
Implementation Timeline
Immediate access to digital resources; membership benefits activated upon joining; 6th Grade History Pass provides one year of free admission; in-person visits require tickets but are supported by a broad site network.
Pain Points
- 1Need for access to Minnesota history resources and primary materials for teaching and research.
- 2Requirement for curriculum-aligned, ready-to-use educational materials and professional development for educators.
- 3Access to primary sources and research assistance for students, teachers, and researchers.
Key Features
- 1Network of 26 historic sites and museums across Minnesota
- 2Digital resources: Gale Family Library/Research Help, Digital Newspapers (Minnesota Digital Newspaper Hub), MNopedia, Minnesota History magazine, MNHS Press, Minnesota Unraveled (podcast)
- 3Educational offerings: Northern Lights curriculum for sixth graders, National History Day program, teacher professional development, supplemental curriculum products, field trips, Teaching Native American History & Culture resources, 6th Grade History Pass
- 4360 Virtual Tours and Explore Collections (photos, maps, artifacts, and more)
- 5Membership benefits including free general admission for a full year
- 6Research tools and family history resources (Gale Family Library, research guides, state archives)
Target Customer Industries
Client Results
- 1Free general admission to all 26 MNHS historic sites and museums for members for a full year
- 2Access to MNHS’s network of sites and resources (physical visits and digital tools)
- 3Estimated reach of nearly one million visitors served each year (through donations funding MNHS services)
Competitive Advantages
- 1Extensive statewide footprint with 26 historic sites and museums
- 2Combination of physical experiences and rich digital resources (MNopedia, MNHS Press, Gale Library, digital newspapers)
- 3Wide range of educator-focused offerings (Northern Lights curriculum, National History Day, professional development, classroom materials)
- 4Robust research capabilities via Gale Family Library and access to primary sources
- 5Public funding support and broad reach (state funding, Legacy Amendment) enabling wide access
Key Benefits
Additional Product Information
Product Description
MNHS provides access to Minnesota history through historic sites, museums, collections, digital resources, and educational programming.
Target Market
Educators, students, researchers, families, and general visitors seeking Minnesota history experiences and resources.
Unique Value Proposition
A statewide network of historic sites paired with a rich mix of digital resources and educator-focused programs, enabling broad access to Minnesota history and primary sources for teaching, learning, and research.
Technical Requirements
Not explicitly specified. Resources include online tools and 360 Virtual Tours; access implied via web portals and site visits.
Pricing Model
Memberships with free general admission; 6th Grade History Pass offering one year of free admission for Minnesota 6th graders; Donations and Endowment; Corporations/Foundations support; event tickets.
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