MinnPost
Business Profile
Core Value Proposition
MinnPost provides independent, nonprofit journalism about civic and cultural affairs impacting Minnesota.
Target Customer
{"Minnesota residents seeking in-depth local journalism","readers who support nonprofit journalism through donations or memberships","policy makers and community leaders relying on state and local news"}
Key Differentiator
Independent nonprofit newsroom funded by readers and donors, with paywall-free content.
Implementation Timeline
Content available immediately online; newsletters and events offered on rolling schedules; annual MinnPost Festival.
Pain Points
- 1Need for high-quality, in-depth Minnesota journalism outside paywalls or advertiser-driven media
- 2Desire for trusted coverage of state government, metro areas, environment, and culture with civic context
- 3Sustainable funding model for long-form reporting and community-facing journalism
Key Features
- 1Comprehensive Minnesota news coverage across topics (State Government, Metro, Environment, Arts & Culture, Health, etc.)
- 2Daily and topic-specific newsletters (MinnPost Daily Newsletter)
- 3Diverse content formats: news, opinion, community voices, The Glean, Fact Briefs
- 4Events and community engagement, including MinnPost Festival
- 5Membership and donation-based funding to support free access
Target Customer Industries
Client Results
- 1Readers gain informed understanding of Minnesota policy and civic life
- 2Access to a trusted source of Minnesota news without paywalls
- 3Engagement through newsletters, events, and community voices
Competitive Advantages
- 1Independent, nonprofit funding model not reliant on advertising revenue
- 2Paywall-free access funded by donations/memberships
- 3Strong Minnesota focus with breadth across governance, environment, health, and culture
- 4Active community participation through Community Voices and live events
Key Benefits
Additional Product Information
Product Description
MinnPost is a nonprofit newsroom delivering in-depth journalism about civic and cultural affairs impacting Minnesota.
Target Market
Minnesota residents, readers/donors, policymakers and community organizations seeking high-quality local journalism
Unique Value Proposition
Independent, reader-supported journalism in Minnesota that is free to access and focused on civic and cultural life.
Technical Requirements
Not specified
Pricing Model
Donations/memberships; paywall-free access
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