Business Profile
MMA Global provides acceleration of marketing transformation and innovation, delivering growth for brands through closer consumer engagement.
CMOs and marketing leaders; marketers and brands seeking to transform marketing; MMA member companies and industry partners seeking science-based marketing insights and tools.
Global nonprofit marketing trade association with 800+ member companies and 16 regional offices, driven by rigorous research and science-based best practices; houses dedicated Think Tanks (MATT, MOSTT, DATT, ALC), AI-focused training, a Case Study Hub with 1,000+ case studies, Smarties awards, and a data maturity tool, all supported by a large events program and peer networks.
Not explicitly specified in the provided content; MMA emphasizes ongoing annual events, training programs, and continuous research initiatives with a global ecosystem.
Insights from SMoX research contributed to strategic marketing decisions; Wal-Mart reportedly invested $100 million in mobile based on these insights.
A global nonprofit trade association for marketers, combining think tanks, research, training, events, awards, and a member network to shape and accelerate the future of marketing.
Marketing leaders and organizations seeking evidence-based marketing transformation, measurement, AI adoption, and best practices across the marketing ecosystem.
The only global marketing trade association focused on science-backed research, collaborative Think Tanks, and a broad ecosystem of marketers, tech providers, and sellers to drive both future breakthroughs and current growth.
Not explicitly specified; access appears to be associated with MMA membership and resources (knowledge center, tools, and events) available to members.
Not disclosed in the provided content; references indicate membership categories and dues exist.
Based on matching: problems solved, target roles, key features, industries
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One mission. One approved plan. Every external action attributable.