MMA Global
Business Profile
Core Value Proposition
MMA Global provides acceleration of marketing transformation and innovation, delivering growth for brands through closer consumer engagement.
Target Customer
CMOs and marketing leaders; marketers and brands seeking to transform marketing; MMA member companies and industry partners seeking science-based marketing insights and tools.
Key Differentiator
Global nonprofit marketing trade association with 800+ member companies and 16 regional offices, driven by rigorous research and science-based best practices; houses dedicated Think Tanks (MATT, MOSTT, DATT, ALC), AI-focused training, a Case Study Hub with 1,000+ case studies, Smarties awards, and a data maturity tool, all supported by a large events program and peer networks.
Implementation Timeline
Not explicitly specified in the provided content; MMA emphasizes ongoing annual events, training programs, and continuous research initiatives with a global ecosystem.
Pain Points
- 1Need to transform and modernize marketing approaches in a rapidly evolving tech and consumer landscape.
- 2Requirement for science-backed marketing measurement, attribution, and data management
- 3Need for practitioner-led education and hands-on AI/GenAI guidance for marketers
Key Features
- 1Think Tanks: MATT (Marketing Attribution), MOSTT (Marketing Organization Structure), DATT (Data in Marketing), ALC (AI Leadership Coalition)
- 2AI for Marketers Training Series and practical AI/GeneAI roadmaps
- 3Data Maturity Tool for benchmarking and assessment
- 4Case Study Hub with access to over 1,000 marketing case studies
- 5Global SMARTIES Awards (and regional programs) to recognize innovation and impact
- 6Large-scale events and summits (e.g., CMO & CEO Summit, Innovate Summit) and ongoing webinars
Target Customer Industries
Decision Makers
- 1Chief Marketing Officer (CMO)
- 2Chief Executive Officer (CEO)
- 3Chief People Officer
- 4SVP, Finance
- 5SVP – Head of Industry Research
Client Results
- 1Case references show customers applying MMA-driven insights to real budgets, e.g., Wal-Mart reallocated hundreds of millions of ad spend based on SMA/SMoX research insights
- 2 wal-Mart invested $100 million in mobile based on insights from a SMoX study
Competitive Advantages
- 1Rigorous, science-backed research and a large proprietary research portfolio
- 2Global network of 800+ member companies and 16 regional offices facilitating peer learning
- 3Structured think tanks that address core marketing challenges (attribution, data, organization design, AI leadership)
- 4Comprehensive resources including a case study hub, training series, and the Smarties awards
- 5Evidence-based guidance and tools intended to drive both future-proofing and current growth
Key Benefits
Case Studies & Success Stories
Wal-Mart – SMoX (Cross Marketing Effectiveness) case study
Insights from SMoX research contributed to strategic marketing decisions; Wal-Mart reportedly invested $100 million in mobile based on these insights.
Additional Product Information
Product Description
A global nonprofit trade association for marketers, combining think tanks, research, training, events, awards, and a member network to shape and accelerate the future of marketing.
Target Market
Marketing leaders and organizations seeking evidence-based marketing transformation, measurement, AI adoption, and best practices across the marketing ecosystem.
Unique Value Proposition
The only global marketing trade association focused on science-backed research, collaborative Think Tanks, and a broad ecosystem of marketers, tech providers, and sellers to drive both future breakthroughs and current growth.
Technical Requirements
Not explicitly specified; access appears to be associated with MMA membership and resources (knowledge center, tools, and events) available to members.
Pricing Model
Not disclosed in the provided content; references indicate membership categories and dues exist.
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