Modern Language Association (MLA)
Business Profile
Core Value Proposition
Modern Language Association (MLA) provides a comprehensive professional community and resources for scholars and teachers of language and literature, including conventions, publications, bibliographic databases, and professional development services.
Target Customer
Scholars, teachers, and administrators in language and literature; MLA members; higher education institutions; researchers worldwide.
Key Differentiator
Founded in 1883, MLA combines a long-standing humanities advocacy mission with a broad publishing program, a comprehensive bibliography, and an active member-driven governance structure, offering extensive in-person and online resources.
Implementation Timeline
Membership provides immediate access to benefits; the MLA hosts regular events and an annual convention; information about convention registrations is current (e.g., 2026 convention in Toronto open for member registration).
Pain Points
- 1Need for professional development, networking, and leadership opportunities in the humanities
- 2Access to comprehensive bibliographic research in language and literature
- 3Advocacy and resources to support humanities research, teaching, and publishing
Key Features
- 1Annual MLA Convention and related events
- 2MLA Handbook Plus and MLA Style Center
- 3MLA International Bibliography (comprehensive research database in language and literature)
- 4Publishing program with backlist and forthcoming titles
- 5MLA Commons – scholarly network and open-access resources
- 6MAPS (MLA Academic Program Services) – professional development and program management resources
Target Customer Industries
Decision Makers
- 1Executive Director
Client Results
- 1Over 20,000 members in 100 countries
- 2Programs serving teachers of English and other languages
- 3More than 300 members elected to govern the association (Executive Council, Delegate Assembly, and governance committees)
- 4Over 3,000 members present at the annual convention
- 5158 forums for scholarly, teaching, and professional interests
- 665 members on the Publications Committee; PMLA Editorial Board and Advisory Committee
- 7The MLA International Bibliography is described as the most comprehensive research database in language and literature
Competitive Advantages
- 1Longstanding history and credibility since 1883
- 2Comprehensive bibliographic resource (MLA International Bibliography)
- 3Integrated publishing program and scholarly journals (e.g., PMLA)
- 4Open-access and scholarly networking platform (MLA Commons)
- 5Extensive member-driven governance and professional development through MAPS and Forums
Key Benefits
Additional Product Information
Product Description
A professional association and resource hub for scholars and teachers of language and literature, offering annual conventions, a publishing program, bibliographic databases, and professional development resources such as MAPS and MLA Academic Program Services, MLA Handbook/Style resources, and MLA Commons.
Target Market
Academia, humanities educators, department administrators, researchers, and students in language and literature worldwide
Unique Value Proposition
An established, member-driven humanities association that integrates conventions, scholarly publishing, bibliographic databases, and targeted professional development to advance study and teaching of languages and literatures.
Technical Requirements
Not specified; implies online access to member portal and digital resources (MLA Commons, MLA Style Center, MLA International Bibliography).
Pricing Model
Pricing and membership details are not disclosed in the provided content; membership is available and can be joined or renewed via registration
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