Modern Salon
Business Profile
Core Value Proposition
Modern Salon provides salon professionals with how-to education, creative inspiration and validation of their work and passion, plus the latest beauty trends.
Target Customer
Salon professionals, including licensed stylists, independent stylists, students, and others seeking career development in the beauty industry.
Key Differentiator
Industry-focused education and trend coverage combined with career resources, exclusive events, and real-world makeovers and portfolio spotlights, all from a long-running beauty publishing brand.
Implementation Timeline
Immediate access to online content and newsletters upon subscription; ongoing updates with monthly magazine issues, webinars, and events (e.g., Boot Camp in fall; tours and industry events scheduled periodically).
Pain Points
- 1Need for credible, accessible education and trend insights tailored to professional hairstylists.
- 2Limited access to career resources and opportunities (job boards, webinars, career guidance).
- 3Desire for inspiration and real-world demonstrations (makeovers, portfolio showcases) to validate and elevate work.
Key Features
- 1Education Center with how-to content, webinars and expert advice
- 2Career Center including job board and career guidance
- 3News, features, and stylist spotlights (e.g., Stylist Spotlight, 100 Artist Connective Profiles)
- 4Galleries, portfolios, and trend-driven content (Color, Cut, Extensions, etc.)
- 5Boot Camps, Data-Driven Salon events, and eBooks
Target Customer Industries
Decision Makers
- 1Director, Brand Content Strategy
- 2Executive Artistic Director
- 3Content Strategy Director
- 4CEO
Client Results
- 1Access to ongoing education and trend coverage to improve skills and client outcomes
- 2Career development support via job board, webinars, and career resources
- 3Exposure to industry recognition and inspiration through portfolios, spotlight features and NAHA coverage
Competitive Advantages
- 1Niche focus on salon professionals with education, trends, and career resources in one place
- 2Credible, established publisher (Bobit Business Media) with industry connections
- 3Combination of digital content, print issues, live events, and real-world case studies/portfolio spotlights
- 4Access to exclusive events (Boot Camp, Data-Driven Salon events) and curated educational resources
Key Benefits
Case Studies & Success Stories
The Amazing Makeovers of @studio_marteena
Feature showcasing lived-in balayage and other client makeovers, illustrating practical styling techniques and outcomes.
2022 NAHA Finalists: Texture
Portfolio-style coverage highlighting NAHA finalists and their textured-styling work, illustrating industry recognition and excellence.
John Mosley is Uplifting the Next Generation of Barbers
Stylist spotlight highlighting mentorship and impact on the next generation of barbers.
Additional Product Information
Product Description
A media and education platform (print magazine and digital content) that provides professional hairstylist education, trend coverage, expert advice, career resources, and event experiences for salon professionals.
Target Market
Salon professionals, including licensed stylists, independent stylists, students, and beauty industry educators and managers seeking education, trend insights, and career opportunities.
Unique Value Proposition
A specialized, multi-channel platform delivering curated education, trend-forward inspiration, and career resources tailored to professional hairstylists, plus hands-on events and industry recognition features.
Technical Requirements
No specific technical requirements noted; content is accessible via website and digital magazine formats, with newsletters and online webinars.
Pricing Model
Subscription-based access to Modern Salon content; subscription to Modern Salon includes a subscription to Salon Today.
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