Moms Demand Action
Business Profile
Core Value Proposition
Moms Demand Action provides a grassroots movement and network advocating for public safety measures to protect people from gun violence.
Target Customer
Parents, families, students, survivors, and concerned citizens who support gun violence prevention and want to join a nationwide, volunteer-driven movement; potential donors and partners.
Key Differentiator
Nationwide presence with chapters in every state and Washington, D.C.; volunteer-driven grassroots model; nonpartisan; part of Everytown for Gun Safety; includes a dedicated volunteer app and affiliated groups (Students Demand Action, Survivor Network); strong focus on community and business engagement to foster a culture of responsible gun ownership.
Implementation Timeline
Founded in 2012 and operating through a multi-year, ongoing advocacy program. Demonstrated legislative and executive-branch victories across 2024–2025, with continued activity in earlier years and ongoing campaigns since inception.
Pain Points
- 1Insufficient and inconsistent gun safety laws that leave communities vulnerable to gun violence.
- 2Difficulty mobilizing large-scale, local-to-national action to influence policymakers and business leaders.
- 3Fragmented efforts across communities without a centralized, volunteer-driven network to drive advocacy and public education.
Key Features
- 1Nationwide chapters in every state and Washington, D.C., with local events and actions.
- 2Take Action campaigns and opportunities to tell Congress and influence policy.
- 3Volunteer-driven movement with the Moms Demand Action and Students Demand Action networks.
- 4An opt-in volunteer app to coordinate actions and engagement (App Store and Google Play).
- 5Partnerships and collaboration within Everytown for Gun Safety and related coalitions.
Target Customer Industries
Decision Makers
- 1Executive Director
Client Results
- 1Nearly 11 million supporters and hundreds of local chapters across all states and D.C.
- 2Multiple state and national gun-safety policy wins (e.g., bans on assault weapons, limitations on ghost guns, magazine limitations, licensing and permit requirements) across various campaigns and years.
- 3Volunteer advocacy leading to political outcomes, including thousands of volunteers winning elected offices (as part of gun-sense candidate efforts).
- 4Public statements and actions contributing to high-profile legislative and executive actions nationwide (e.g., executive actions, gubernatorial signings, and legislative votes).
Competitive Advantages
- 1Strong grassroots network with chapters in every state and D.C.
- 2Nonpartisan stance and alignment with a broad base of supporters (parents, families, survivors, students).
- 3Formal affiliation with Everytown for Gun Safety, expanding reach and influence.
- 4Active volunteer engagement via a dedicated app and local events, enabling rapid mobilization.
- 5Proven track record of public safety advocacy and policy influence across multiple jurisdictions.
Key Benefits
Case Studies & Success Stories
Rhode Island: Ban Assault Weapons Law
Rhode Island Governor Daniel McKee signs legislation to ban assault weapons into law, reflecting Moms Demand Action advocacy at the state level.
Building the Bench of Gun Sense Champions
More than 330 Moms Demand Action volunteers won their races for office across 42 states and Washington, D.C., contributing to a gun-sense majority in various bodies.
Biden-Harris Administration Gun Safety Actions
U.S. administration announces new gun safety executive actions to keep schools and communities safer, signaling alignment with national advocacy efforts.
First-In-The-Nation Legislation to Stop DIY Machine Guns
Governor Gavin Newsom signs legislation aimed at stopping the spread of DIY machine guns, illustrating high-profile state-level wins supported by the movement.
Michigan: Crack Down on Ghost Guns and Bump Stocks
Michigan Senate passes bills to crackdown on ghost guns, ban bump stocks, and prohibit guns on Capitol Grounds, reflecting targeted policy wins influenced by Moms Demand Action and allies.
Additional Product Information
Product Description
A grassroots, volunteer-driven movement that advocates for public safety measures to reduce gun violence; operates through state and local chapters, youth-led branches (Students Demand Action), survivor networks, and partnerships within the broader Everytown for Gun Safety ecosystem.
Target Market
Communities, policymakers, volunteers, donors, and business leaders seeking to advance gun safety and responsible ownership through organized advocacy and public education.
Unique Value Proposition
A nationwide, chapter-based, nonpartisan movement with a proven track record of mobilizing ordinary citizens to influence public policy and culture around gun safety, supported by a large network within Everytown for Gun Safety.
Technical Requirements
Join via local chapters, participate in online campaigns, and utilize the Moms Demand Action volunteer app (available on App Store and Google Play) for coordinating actions; website uses cookie consent features for user experience and analytics.
Pricing Model
Free to participate; donations welcomed to support advocacy; organizations and individuals can donate to support campaigns and initiatives.
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