MoveOn.org Civic Action and MoveOn.org Political Action Platform
Business Profile
Core Value Proposition
MoveOn.org Civic Action and MoveOn.org Political Action provide a platform for organizing, petitioning, and advocating to mobilize democracy through campaigns, events, and the Action Community Training (ACT) program.
Target Customer
MoveOn members, volunteers, donors, and progressive activists in the United States seeking to engage in democratic action and political advocacy.
Key Differentiator
A joint platform combining civic action (501(c)(4)) and political action (federal PAC) with a dedicated ACT training program, offering comprehensive training, resources, and a national network for local organizers.
Implementation Timeline
Not specified
Pain Points
- 1Difficulty engaging communities in democratic processes and holding power to account
- 2Need for structured advocacy training and resources to be effective organizers
- 3Limited channels to create petitions, campaigns, and live events that mobilize supporters
Key Features
- 1Create petitions and support campaigns
- 2Attend events and campaigns
- 3Participate in MoveOn's Action Community Training (ACT) program with training and resources
- 4Volunteer opportunities and a network of organizers
- 5Donate and get updates through the site
Target Customer Industries
Client Results
- 1Not specified
Competitive Advantages
- 1Strong nationwide activist network and community
- 2Structured training and practical resources via ACT program
- 3Integrated platform linking civic education with political action (Civic Action + Political Action)
Key Benefits
Case Studies & Success Stories
MoveOn Members Rally to Keep Colbert On-Air
MoveOn members rallied to keep Colbert On-Air, illustrating grassroots mobilization.
MoveOn Endorses CA Prop 50, Dem Efforts to Stop Election Rigging
Advocacy actions and endorsements supporting California Proposition 50 and efforts to prevent election rigging.
Additional Product Information
Product Description
A joint platform enabling petitions, campaigns, events, fundraising, and an Action Community Training (ACT) program to mobilize members for progressive political advocacy.
Target Market
U.S. residents who are MoveOn members or potential members, donors, and volunteers seeking to engage in progressive political advocacy and democratic participation.
Unique Value Proposition
People Powered Progress—combining a broad member network with training and action programs across civic and political action via MoveOn's joint platform.
Technical Requirements
Not specified
Pricing Model
Not specified; donations accepted
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