Ms. Magazine
Business Profile
Core Value Proposition
Ms. Magazine provides feminist news and information in print and online and positions itself as a movement.
Target Customer
Feminist news readers, members of the Ms. community, and donors/supporters who want to engage with feminist journalism.
Key Differentiator
A movement-driven feminist news source with award-winning reporting available in print and online, owned by the Feminist Majority Foundation.
Implementation Timeline
Immediate value upon subscribing or joining Ms.; content available in print and online right away
Pain Points
- 1Need for a trusted, feminist-focused news source
- 2Fragmented or mainstream coverage lacking feminist perspective
- 3Desire to join a community and support feminist journalism
Key Features
- 1Print and online publication
- 2Weekly Ms. News Digest / newsletter
- 3Memberships and a community supporting Ms.
- 4Access to back issues and store
- 5Feminist Daily Newswire and topic-based content
Target Customer Industries
Client Results
- 1Readers stay informed on feminist issues across politics, health, culture, and more
- 2Community engagement and advocacy through the Ms. network
- 3Support for feminist journalism via memberships and donations
Competitive Advantages
- 1Trusted by readers as a leading feminist news source
- 2Award-winning feminist reporting
- 3Multi-platform delivery (print and online)
- 4Nonprofit ownership and mission-driven focus
- 5Movement branding that combines journalism with advocacy
Key Benefits
Additional Product Information
Product Description
Feminist news and information in print and online.
Target Market
Individuals seeking feminist news and analysis, members of a feminist community, and donors to feminist journalism
Unique Value Proposition
Ms. Magazine is a movement-driven feminist publication offering trusted reporting across print and online, owned by a nonprofit organization, delivering both information and community.
Technical Requirements
Not specified in content
Pricing Model
Not specified in content; mentions memberships and donations
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