MTI Licensing (Music Theatre International Licensing)
Business Profile
Core Value Proposition
MTI Licensing provides licensed access to a wide catalog of musical theatre titles for schools, educators, and community theatre groups, with digital materials, perusal options, and volume-based pricing discounts.
Target Customer
Educators, school administrators, community theatre groups, youth theatre programs, and performing arts organizations.
Key Differentiator
Extensive catalogue including Broadway Junior and 10-Minute Musicals, digital materials delivered as a bundled download, immediate perusal access to scripts, translator options with agreements, and tiered volume pricing. Global presence indicated by MTI Europe and MTI Australasia offerings.
Implementation Timeline
Licenses for 10-Minute Musicals are valid for one year. Materials are delivered digitally after licensing, accessible via MyMTI accounts, with separate bundles for multiple titles. Translations require a translator’s agreement.
Pain Points
- 1Need access to a broad library of licensed musical titles for educational and community groups.
- 2Budget management for licensing multiple titles, with discounts for volume.
- 3Require quick, centralized access to performance materials (scripts, scores, and related resources) delivered digitally.
Key Features
- 1Digital 10-Minute Materials Bundle delivering scripts, scores, and materials in one download per title.
- 2Perusal access: scripts for ALL 47 10-Minute Musicals included with a perusal order.
- 3Volume pricing discounts based on number of titles licensed per order.
- 4Translations available with translator’s agreement.
- 5Licensing options for in-person, streaming, and remote performances; access managed via MyMTI account.
Target Customer Industries
Decision Makers
- 1Licensing Representative
Client Results
- 1Access to a large catalog of licensed titles for educational and community use with digital materials.
- 2Cost savings through volume discounts on licensing multiple titles.
- 3Case example: Twelve schools received free licenses through the Suffs Production Grant program.
- 4Licenses available for up to 47 titles with substantial per-title discounts when licensing in bulk.
Competitive Advantages
- 1Large, diverse catalog including niche formats (Broadway Junior, 10-Minute Musicals) and new releases.
- 2Digital-first delivery of scripts, scores, and related materials in a single bundle per title.
- 3Flexible licensing for in-person, remote, and streaming performances.
- 4Transparent tiered pricing with significant discounts for multi-title orders.
- 5Regional availability (MTI Europe and MTI Australasia) suggesting global reach.
Key Benefits
Case Studies & Success Stories
Suffs Production Grant Recipients
Twelve schools won a free license to produce Suffs.
DreamWorks Theatricals Emerging Writers Program Winners
Winners announced; project to develop Broadway Junior versions of How to Train Your Dragon and Trolls.
Additional Product Information
Product Description
Licensing platform providing access to a broad catalog of musical theatre titles for education and community groups, with digital materials, perusal options, translations, and volume-based pricing.
Target Market
Schools, educators, school districts, community theatres, youth theatre groups, and performing arts organizations seeking licensed musical productions.
Unique Value Proposition
A comprehensive, education-focused licensing ecosystem offering a large catalog (including Broadway Junior and 10-Minute Musicals), immediate digital access to scripts and materials, translation options, and favorable volume discounts across a global network.
Technical Requirements
Materials delivered digitally via MTI MyMTI account; each licensed title provides a bundled download. If multiple titles are licensed, each title receives its own bundle. Translations require a translator’s agreement.
Pricing Model
Pricing for 10-Minute Musicals: 1 title = $175. 2-4 titles = 20% off each title ($140/title). 5-7 titles = 30% off each title ($122.50/title). 8-10 titles = 40% off each title ($105/title). 11-15 titles = 50% off each title ($87.50/title). 16-24 titles = 60% off each title ($70/title). 25-46 titles = 70% off each title ($52.50/title). 47 titles (All) = 75% off each title ($42.55/title). Discounts are applied at the initial time of ordering.
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