Musée du Louvre & Louvre+ (Site officiel)
Business Profile
Core Value Proposition
Musée du Louvre (and Louvre+ platform) provides access to world-renowned collections and exhibitions, plus a comprehensive ecosystem of tickets, guided visits, educational programs, memberships, and online content through the official site.
Target Customer
{"Individual visitors / general public","Families","School groups and teachers","Tourist and leisure groups","Mécènes / corporate sponsors","Amis du Louvre / members","Educators via the Carte Louvre Education et Formation"}
Key Differentiator
Integrated, multi-site cultural experience combining physical museum access with digital content (Louvre+), extensive education and membership programs, varied pricing and access options, and ongoing events (e.g., nocturnes, conferences) all coordinated through a single official platform.
Implementation Timeline
{"Entry and access occur on the booked date/time (online reservations recommended)","Some events and exhibitions have fixed date ranges (e.g., Jacques-Louis David exhibition Oct 15, 2025 – Jan 26, 2026)","Nocturnes: free evening access on the first Friday of each month"}
Pain Points
- 1Planning visits with multiple sites and variable opening hours (Louvre, Jardin des Tuileries, Delacroix) and occasional schedule changes
- 2Complex pricing, eligibility for free/reduced admission, and group rates requiring careful navigation
- 3Ensuring secure ticketing and avoiding fraudulent ticket purchases
Key Features
- 1Ticketing, e-boutique, and bundled access (including related museums like Delacroix with Louvre ticket)
- 2Louvre+ content: conferences, expert presentations, visual analyses of artworks, and programming for exhibitions
- 3Guided visits and workshops (forfait, plein tarif, tarif réduit) with structured pricing
- 4Membership programs (Amis du Louvre) and Carte Louvre Education et Formation
- 5Accessibility and planning resources: plan interactif du musée, plan du musée, accessibilité information, transport planning
- 6Multi-language site (FR, EN, ES, 中文) and online information across museums and programs
Target Customer Industries
Decision Makers
- 1Enseignant
- 2Guide conférencier national
- 3Personnel du ministère de la Culture
- 4Mécène / sponsor d’entreprise
Client Results
- 1Access to permanent collections and temporary exhibitions with a single ticket
- 2Eligibility for free or reduced admission for certain groups (e.g., under 18, under 26 in EU, disabled visitors and companions)
- 3Structured experiences through guided tours, workshops, and Louvre+ content
- 4Ongoing programming and events (Nocturnes, midis de l’archéologie, exhibitions) with advance reservations
- 5Access to educational resources via Louvre Education & Formation and CLEF program
Competitive Advantages
- 1Globally renowned, expansive collections and high-profile temporary exhibitions
- 2Comprehensive pricing options, including free/reduced admissions and group rates
- 3Strong education and donor programs (Louvre Education & Formation, CLEF, Amis du Louvre)
- 4Integrated digital and in-person experiences through Louvre+
- 5Robust visitor services: plan & transport information, accessibility, and security procedures
Key Benefits
Additional Product Information
Product Description
Official site offering access to the Louvre's museum, its collections, and related services, including tickets, guided visits, e-boutique, memberships, and education programs; plus Louvre+ digital content and events.
Target Market
Public visitors, students and teachers, school groups, tour operators, corporate sponsors, and members/donors
Unique Value Proposition
A world-class museum experience reinforced by a connected digital ecosystem (Louvre+), extensive education and membership programs, and flexible access options tailored for families, schools, groups, and sponsors.
Technical Requirements
{"Multilingual content supported: Français, English, Español, 中文","Online ticketing and reservations system","Payment options include cards, cash, and chèques vacances (subject to location rules)","Interactive museum plan and digital planning tools (plan interactif, plan du musée)"}
Pricing Model
{"Entrée / ticketing: standard tariff around 22.00€ (specific categories listed, with free admission for certain groups like under 18; reduced for under 26 EU residents; full details in the tariff document)","Grille tarifaire applicable au 1er juillet 2025 (document downloadable)","Billets couplés: Louvre ticket grants access to Delacroix on the reservation day or the following open day","Audioguide: 6.00€","Visites & activités: Forfait 31.00€ (guided visit + entry), Plein tarif 12.00€, Tarif réduit 9.00€","Adhésions: Amis du Louvre / membership between 15€ and 140€ annually","Carte Louvre Education et Formation: free access guaranteed to the museum, with additional benefits"}
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