INA — Institut national de l’audiovisuel
Business Profile
Core Value Proposition
INA provides access to audiovisual archives and editorial content, along with educational and research platforms (e.g., madelen, Lumni, data.ina.fr).
Target Customer
Media professionals, educators/teachers, journalists, researchers, and the general public seeking historical audiovisual content and educational resources.
Key Differentiator
Public national audiovisual archive with integrated platforms (madelen SVOD, Lumni for teaching, data.ina.fr) that combine free archival access with educational, journalistic, and research tools.
Implementation Timeline
Immediate access to free fonds; some services (e.g., Lumni, madelen) require sign-up or subscription; onboarding and use of educational tools can begin promptly.
Pain Points
- 1Need for broad, centralized access to historical audiovisual fonds and archives.
- 2Requirement for educational resources and contextual content for teaching and research.
- 3Desire to contextualize current events with archival material and data.
- 4Access to archival material across multiple formats and platforms in one ecosystem.
Key Features
- 1Free access to audio and video fonds.
- 2Editorial articles and current affairs context from INA.
- 3madelen: a video-on-demand (SVOD) service featuring archives of series, documentaries, performances, etc.
- 4Lumni Enseignement: educational platform for teachers with archived content and pedagogical materials.
- 5INA campus and data.ina.fr: educational and data-driven resources for teaching and research.
- 6Newsletter signup, press center, podcasts, and various partner and support services.
Target Customer Industries
Decision Makers
- 1Journaliste
- 2Enseignant
Client Results
- 1Increased access to archival content for education, journalism, and research.
- 2Support for teaching with contextualized archives and pedagogical resources.
- 3Enhanced discovery of historical media through integrated platforms and data resources.
Competitive Advantages
- 1National public archive with free access to a large fonds of audiovisual material.
- 2Multiple integrated platforms (madelen, Lumni, data.ina.fr) supporting education, research, and media work.
- 3Combination of archival content, editorial context, and educational tools in one ecosystem.
- 4Continual updates and features (podcasts, press content, newsletters) that expand usability.
Key Benefits
Additional Product Information
Product Description
National audiovisual archive and media organization offering free access to fonds, editorial content, and educational resources; operates cross-platform services including madelen (SVOD), Lumni Enseignement (educational platform), INA campus, and data.ina.fr.
Target Market
Media professionals, educators and teachers, journalists, researchers, and the general public seeking archival media and educational content.
Unique Value Proposition
A public, national archive that unifies free archival access with educational and data-driven resources across multiple platforms, enabling teaching, research, and media work with authentic historical content.
Technical Requirements
Online web access; platforms include madelen (SVOD), Lumni Enseignement, data.ina.fr; registration may be required for certain features (e.g., newsletters, Lumni).
Pricing Model
Content is largely free; madelen is described as a subscription service (pricing not provided in content).
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