Outre-mer la 1ère (La 1ère)

Business Profile

Core Value Proposition

Outre-mer la 1ère provides access to continuous news and multimedia content (TV, radio, video, podcasts, articles) focused on the overseas territories, via a single portal.

Target Customer

General public interested in Overseas France, residents of overseas territories, and their diaspora; viewers/listeners seeking local news, culture, and click-through content across territories.

Key Differentiator

Comprehensive, territory-specific coverage across multiple formats (live TV, live radio, replay videos, and podcasts) consolidated under one portal, with dedicated sections for each overseas territory.

Implementation Timeline

Value is available immediately upon accessing the platform: live streams, replays, and podcasts can be consumed in real time or on-demand; newsletter and app access are available after signup/install.

Pain Points

1Need for real-time, localized news and content from multiple overseas territories in one place
2Access to live and on-demand TV, radio, and podcasts across different territories
3Desire for culturally focused programming and archives (news, culture, education, science, and stories from the Overseas territories)

Key Features

1Direct TV and direct Radio streaming
2En continu (live/update feeds) across territories
3Replay videos and on-demand programming
4Podcasts and audio content (program audio section)
5Territory-specific content hubs (Guadeloupe, Guyane, Martinique, Mayotte, Nouvelle-Calédonie, Polynésie, Réunion, Saint-Pierre et Miquelon, Wallis et Futuna)
6Newsletter signup and mobile app availability

Target Customer Industries

Decision Makers

1Journaliste
2Entrepreneur (feature subject in content)
3Dirigeant / Patron d'entreprise (inferred from entrepreneur-focused content)

Client Results

1Users gain access to up-to-date, localized content across multiple formats (TV, radio, video, podcasts, articles)
2Improved discovery of cultural, societal, and economic stories from the overseas territories
3Increased engagement with territory-specific programming and archives

Competitive Advantages

1Single portal for multiple overseas territories and formats
2Multi-format delivery (TV, radio, video, podcasts, articles) for versatile consumption
3Territory-specific organization enabling targeted content discovery
4Availability across web and mobile via app, with direct streaming and replay options

Key Benefits

1Real-time and archived coverage of overseas territories

2Multi-format consumption (live and on-demand)

3Territory-specific content discovery and storytelling

4Accessible via web, app, and newsletter

Case Studies & Success Stories

Génération entrepreneurs: BabyPoum (Guadeloupe)

Case #1

Feature highlighting Kelly Massol, entrepreneur from Guadeloupe, creator of BabyPoum. The segment discusses how her secure interactive platform transforms the emotion of birth into digital keepsakes, illustrating how Outre-mer la 1ère highlights local entrepreneurship and innovation.

Additional Product Information

Product Description

A portal and media ecosystem delivering news, video, and audio content about France's overseas territories, including live TV, live radio, replays, podcasts, and territory-specific articles and features.

Target Market

Residents of Overseas France, the overseas territory diaspora, and anyone seeking authoritative, region-specific coverage of the territories (culture, news, science, economy, society).

Unique Value Proposition

Unified access to continuous, territory-focused content across multiple formats (TV, radio, video, podcasts) with dedicated territory hubs and multimedia storytelling.

Technical Requirements

Web access via the portal; mobile app available; direct streaming for TV and radio; newsletter signup; cookies and site navigation disclosures present.

Pricing Model

Pricing details are not disclosed in the provided content; the site references a newsletter and app download but does not specify subscription costs.

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