Museum of Fine Arts Boston

Business Profile

Core Value Proposition

Museum of Fine Arts Boston provides access to a vast art collection through galleries, current and traveling exhibitions, education programs for K-12 and college, community programs, events, and on-site dining.

Target Customer

General public, families, students (PreK–12, college), educators, local residents, tourists, corporate sponsors/donors

Key Differentiator

Large, acclaimed collection with over 100 galleries, frequent changing exhibitions (including traveling and past exhibitions), comprehensive education programs, multiple program streams (Kids, Teens, School, College, Community), and integrated guest services (MFA Mobile, dining, accessibility).

Implementation Timeline

{"Value is available at visit (hours, tickets, memberships) and upon entry; some exhibitions require timed-entry tickets"}

Pain Points

1Need for accessible, high-quality cultural and educational experiences in Boston for diverse audiences
2Desire for ongoing engagement through exhibitions, programming, and community events
3Accessibility and inclusion considerations in cultural institutions

Key Features

1Current, upcoming, traveling, and past exhibitions
2Extensive education programs (Kids, Family, Teens, School, College, Community)
3Membership options and donor/sponsorship programs
4MFA Images, Libraries and Archives, and conservation/collections management resources
5MFA Mobile and multimedia content; on-site dining and special events

Target Customer Industries

Decision Makers

1Not specified in content

Client Results

1Public access to a wide range of art and exhibitions
2Engagement through education programs and community events
3Support through memberships, donations, and sponsorships

Competitive Advantages

1Extensive, diverse permanent collection and changing exhibitions
2Structured education programs for multiple age groups and institutions
3Convenient access options (multiple entrances, accessibility features, coat check, services for visitors with disabilities)
4On-site dining, MFA Mobile multimedia content, and volunteer/member networks

Key Benefits

1Access to diverse art collections and exhibitions

2Education programs for K-12, college, and community members

3Memberships, discounts, and donor/sponsorship opportunities

4Family-friendly programming and community events

5On-site dining and digital engagement via MFA Mobile

Additional Product Information

Product Description

A major art museum in Boston offering galleries, exhibitions, education programs, community programs, events, and dining.

Target Market

Public visitors, students and educators, families, local residents, tourists, and corporate sponsors/donors

Unique Value Proposition

One of the world’s leading art museums with over 100 galleries, a dynamic schedule of exhibitions, and a broad portfolio of education and community programs in Boston

Technical Requirements

Timed-entry tickets for certain admissions; online ticketing recommended; MFA Mobile app for multimedia content

Pricing Model

Admission: Adults $27; Youths 7–17 $10; Youths 0–6 Free; Members Free; Starting October 1: Adults $30; Youths 7–17 $14; Special exhibition tickets vary; member benefits apply

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