Museums Victoria
Business Profile
Core Value Proposition
Museums Victoria provides access to Australia's largest public museum collection and a multi-site museum experience, including Melbourne Museum, Scienceworks, Immigration Museum, and Royal Exhibition Building, along with touring exhibitions for hire to connect the past to the present and imagine the future.
Target Customer
General public, students and educators, researchers, and organisations seeking to hire touring exhibitions; visitors to Museums Victoria; museum members and donors; educational and community groups.
Key Differentiator
Largest public museum organisation in Australia with over 15 million collection items, multiple sites (Melbourne Museum, Scienceworks, Immigration Museum, Royal Exhibition Building, Bunjilaka), and the ability to rent turnkey, audience-centered touring exhibitions; integration of education programs, research, and public-facing experiences (IMAX, Planetarium).
Implementation Timeline
Not specified in content
Pain Points
- 1Need for engaging, high-quality educational and cultural experiences for learners and the public.
- 2Access to a large, diverse collection for research, learning, and exhibition purposes.
- 3Ability for organisations to source and hire touring exhibitions for events or programs.
Key Features
- 1Touring exhibitions for hire (award-winning, audience-centred)
- 2IMAX Melbourne cinema experiences
- 3Melbourne Planetarium experiences
- 4Education programs (School programs, Virtual learning, Outreach program, Professional learning, Join Museum Teachers)
- 5Access to a state collection (over 15 million items) and research resources (Journals, Library, Archives)
- 6Membership benefits (free general entry for members, discounts, exclusive events)
Target Customer Industries
Decision Makers
- 1President, Museums Victoria Board
- 2Deputy President, Museums Victoria Board
- 3Treasurer, Museums Victoria Board
- 4Board Member, Museums Victoria Board
- 5Chief Executive Officer & Director, Museums Victoria
- 6Chief Operating Officer, Museums Victoria
- 7Chief Financial Officer, Museums Victoria
- 8Director, Research Institute, Museums Victoria
- 9Director, Governance and Strategic Planning, Museums Victoria
- 10Director, Exhibitions & Experiences, Museums Victoria
- 11Chair, Museums Victoria’s Research Committee
- 12Chair, Immigration Museum Advisory Forum
- 13Member, Museums Victoria Foundation Committee
- 14Member, Audit and Risk Committee
- 15Member, Nominations, Remuneration and Governance Committees
- 16Member, People, Culture and Industrial Relations Committees
Client Results
- 1Over 2 million visitors annually across Museums Victoria’s sites
- 2State collection comprising over 15 million items
- 3General entry included for Museum Members at Melbourne Museum, Scienceworks, and Immigration Museum
Competitive Advantages
- 1Nationally leading public museum organisation with extensive public programs and outreach
- 2Multi-site access to three major museums plus the Royal Exhibition Building and Bunjilaka
- 3Large, diverse collection (over 15 million items) and ongoing research / publications
- 4Opportunity to hire touring exhibitions and partner with IMAX and Planetarium experiences
- 5Strengthening with education programs, virtual learning, and professional development
Key Benefits
Additional Product Information
Product Description
Australia’s largest public museum organisation comprising Melbourne Museum, Scienceworks, Immigration Museum, and Royal Exhibition Building, offering access to the state collection, education programs, research, and touring exhibitions for hire; also operates IMAX Melbourne and Melbourne Planetarium.
Target Market
Public visitors, students and educators, researchers, cultural and educational partners, and organisations seeking to hire touring exhibitions; members and donors.
Unique Value Proposition
Combines Australia’s largest public museum portfolio with a deep, 15+ million-item state collection, multiple iconic sites, and the option to hire high-impact touring exhibitions, supported by education, research, and public programming.
Technical Requirements
Not specified in content
Pricing Model
Not specified in content; membership and donations are mentioned (pricing not provided)
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