MyDomaine

Business Profile

Core Value Proposition

MyDomaine provides curated home decor inspiration, design trends, shopping guides, and how-to content to help readers create an aspirational yet attainable home.

Target Customer

Homeowners and design enthusiasts seeking decorating ideas and trend insights; readers looking for shopping guides and practical how-tos; brands and advertisers seeking editorial reach and partnerships

Key Differentiator

Editorially curated, design-forward content produced by a network of editors and industry collaborators, with access to leading design brands and celebrity designers, and backed by a major publishing group (People Inc.) reaching millions of users monthly

Implementation Timeline

Not specified in the provided content

Pain Points

1Finding credible, high-quality design inspiration and practical guidance
2Translating aspirational design into attainable, affordable results
3Discovering trustworthy sources and shopping guidance from respected editors

Key Features

1Editorial content on design trends, room ideas, and decor topics
2Shopping guides and product recommendations
3How-tos for cleaning, organizing, entertaining, and home maintenance
4Brand partnerships and access to expert design perspectives (including celebrity designers) via editorial coverage
5Transparency on editorial processes and review practices

Target Customer Industries

Decision Makers

1Senior Vice President & Group General Manager of the Home & Design team
2Senior Editorial & Strategy Director
3Design Director
4Senior Editor
5Associate Editor
6Visual Editor

Client Results

1Reach of over 3 million users per month

Competitive Advantages

1Strong editorial authority with a philosophy of honesty, authenticity, and quality
2Access to a broad network of design brands and celebrity designers
3Large, engaged monthly audience for advertising and partnerships
4Clear editorial standards, transparency about product reviews and advertising disclosures
5Part of People Inc., a large multi-brand publishing group, which can amplify reach

Key Benefits

1Inspiration and practical guidance for home decor

2Trusted design authority with access to expert perspectives

3Shopping guidance and product recommendations from curated editorial coverage

4Potential for brand partnerships and advertising through a reputable editorial platform

Additional Product Information

Product Description

MyDomaine is a home decor editorial site offering design inspiration, trends, shopping guides, and how-tos, and is part of the People Inc. publishing family.

Target Market

Design-minded readers and shoppers seeking home decoration ideas; brands and advertisers seeking editorial exposure and partnerships

Unique Value Proposition

A trusted, design-forward home and lifestyle editorial destination backed by a large publishing network, delivering aspirational yet attainable content with industry insider access and credible editorial standards

Technical Requirements

Not specified

Pricing Model

Not specified

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