Narcotics Anonymous (NA) Program & NA World Services Resources
Business Profile
Core Value Proposition
Narcotics Anonymous provides recovery resources, meetings, and literature to help addicts stop using drugs, lose the desire to use, and find a new way to live.
Target Customer
{"Individuals seeking recovery from drug addiction","Professionals and organizations serving addicts (Resources for Professionals, public health interests)","Families and guardians seeking information and support","Volunteers and members participating in NA programs and events"}
Key Differentiator
{"Global, peer-led fellowship with a long history (one of the world's oldest and largest organizations of its type)","Literature and materials available in 49 languages","Multiple meeting formats (in-person and virtual) and extensive recovery resources managed by NA World Services"}
Implementation Timeline
Not explicitly specified; value is described as ongoing and long-term, built through continuous engagement with meetings, literature, and daily meditations
Pain Points
- 1Active addiction and the need for a dependable recovery support network
- 2Access to meetings and recovery resources (both local and online)
- 3Need for literature, daily meditations, and program guidance to sustain recovery
Key Features
- 1Meetings: in-person and virtual meeting options (Find NA Near You; Virtual Meeting Finder)
- 2Recovery literature: Basic Text, pamphlets, booklets, and other materials available via the Online Store
- 3Daily meditations: Just for Today and A Spiritual Principle a Day readings
- 4Online and mobile access: NA World Services website, apps for Apple/Android
- 5Resources for professionals: information and materials for professionals (Public Relations Resources, Resources for Professionals)
Target Customer Industries
Decision Makers
- 1Program Director
- 2Public Health Administrator
- 3Counselor
- 4Community Outreach Coordinator
- 5Non-Profit Executive Director
Client Results
- 1Recovery from active addiction and reduction or cessation of drug use for individuals participating in the program
- 2Sustained recovery through engagement with meetings, literature, and daily meditations
- 3Improved access to and utilization of recovery resources and support networks
Competitive Advantages
- 1Extensive, decades-long global reach with a large, volunteer-led network
- 2Diverse formats for engagement (in-person and virtual meetings) and broad language availability (49 languages)
- 3Dedicated literature, daily meditations, and a structured program supported by NA World Services
- 4Broad resources for professionals and public relations to support outreach
Key Benefits
Additional Product Information
Product Description
A global, peer-led recovery program offering meetings, literature, daily meditations, and professional resources to support addicts in stopping use and building a new life.
Target Market
Individuals seeking recovery from drug addiction; professionals and organizations supporting addiction recovery; families and guardians; communities and public health entities
Unique Value Proposition
A worldwide, peer-led recovery fellowship with multilingual literature, multiple meeting formats (in-person and virtual), and extensive, publicly accessible recovery resources managed by a dedicated world service organization
Technical Requirements
Access to in-person or virtual NA meetings via Find NA Near You or Virtual Meeting Finder; use of NA World Services website and mobile apps for updates and literature; ability to purchase literature via the Online Store
Pricing Model
Literature available for purchase through the Online Store; meetings and many resources are community-run and not accompanied by explicit pricing in the content
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