National Association of REALTORSĀ®
Business Profile
Core Value Proposition
The National Association of REALTORSĀ® (NAR) provides resources, advocacy, and education for real estate professionals to succeed in residential and commercial real estate markets.
Target Customer
Real estate agents, brokers, MLSs, buyers, sellers, and NAR members.
Key Differentiator
NAR is a leading trade association with extensive advocacy efforts, a comprehensive Code of Ethics, and a wide array of educational programs and resources tailored specifically for real estate professionals.
Implementation Timeline
Members can immediately access resources and start benefiting from educational programs upon joining.
Pain Points
- 1Navigating complex real estate legal and property rights issues.
- 2Access to up-to-date market research and statistics.
- 3Professional development and education in real estate.
Key Features
- 1Advocacy for real estate professionals at federal, state, and local levels.
- 2Comprehensive education and certification programs.
- 3Access to extensive real estate market research and statistics.
- 4Resources for ethical real estate practice and networking opportunities.
- 5Member benefits including savings on products and services.
Target Customer Industries
Decision Makers
- 1Broker
- 2Real Estate Agent
- 3Association Executive
- 4Appraiser
- 5Volunteer Leader
Client Results
- 1Enhanced professional knowledge and expertise.
- 2Improved advocacy for real estate policy and property rights.
- 3Increased client trust through adherence to ethical standards.
Competitive Advantages
- 1Strong advocacy presence near the U.S. Capitol.
- 2A comprehensive Code of Ethics guiding professional practice.
- 3Extensive network of local and state associations.
Key Benefits
Case Studies & Success Stories
Building Unity in the Fight Against Hunger
REALTORĀ® Debbie Arakaki raised $262,888, providing 1.05 million meals through the Maui Food Bank.
Tempering a Community's Trauma
REALTORĀ® Betsy Brint distributed $5.8 million in donations to help her community after a mass shooting.
Feeding Hearts and Bellies in New Jersey
REALTORĀ® Karen DeMarco created a food pantry network serving tens of thousands over three counties.
Additional Product Information
Product Description
An American trade association involved in all aspects of residential and commercial real estate.
Target Market
Real estate professionals including agents, brokers, and MLSs.
Unique Value Proposition
NAR's extensive advocacy, ethical guidelines, and educational resources make it a cornerstone for real estate professionals.
Technical Requirements
No specific technical requirements noted.
Pricing Model
Membership-based model with benefits exclusive to members.
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