National Geographic Society

Business Profile

Core Value Proposition

National Geographic Society provides funding and support for Explorer-led research and programs across six focus areas, leveraging science, exploration, education, and storytelling to illuminate and protect the world.

Target Customer

{"Donors and philanthropic supporters","Educators","Youth/Students","Researchers and Explorers","Partners and museums visitors"}

Key Differentiator

{"100% of donations go to fund mission-driven work and Explorer programs","Global network supporting Explorer-led projects across many countries","Six focus areas including Ocean, Land, Wildlife, Human Histories & Cultures, Planetary Health, Space","Museum of Exploration opening in Summer 2026 as a public engagement and education venue"}

Implementation Timeline

Museum of Exploration opening scheduled for Summer 2026; COVID-19 emergency funding distributed in 2020; ongoing Explorer-led program funding and global impact referenced across pages

Pain Points

1Need for funding to support on-the-ground research and Explorer-led programs
2Need to educate and engage global audiences about science, conservation, and cultures
3Need to protect oceans, lands, wildlife, and planetary health through funded initiatives

Key Features

1Explorer-led funding model across six focus areas (Ocean, Land, Wildlife, Human Histories & Cultures, Planetary Health, Space)
2Grants and investments supporting science, conservation, storytelling, education, and technology
3Museum of Exploration opening in 2026
4Donor programs and membership benefits (Contributing Member levels, Grosvenor Council, etc.)
5Emergency funding and storytelling support (e.g., COVID-19 relief fund)

Target Customer Industries

Decision Makers

1David Glass, Vice President, Membership

Client Results

1450+ Active Explorer-led projects in more than 140 countries
2Average gift amount donated to the Society: $324
3100% of donations go to fund mission-driven work and Explorer programs
4150 Explorer Classroom sessions reached 150,000 students in 2020
5Stories from the COVID-19 emergency fund: emergency funding provided to storytellers on the frontlines of COVID-19

Competitive Advantages

1100% of donations fund mission-driven work and Explorer programs
2Global reach with Explorer-led projects across 140+ countries
3Clear focus on six broad impact areas (Ocean, Land, Wildlife, Human Histories & Cultures, Planetary Health, Space)
4Integrated ecosystem including funding, education, storytelling, and a forthcoming Museum of Exploration

Key Benefits

1Funding for on-the-ground research and mission programs

2Support for conservation, education, and storytelling initiatives

3Access to exclusive member benefits and upcoming Museum of Exploration experiences

4Exposure to global issues through explorers, education programs, and storytelling

Case Studies & Success Stories

COVID-19 Emergency Fund Stories

Case #1

Donors provided emergency funding to storytellers around the world who were on the frontlines of the COVID-19 pandemic; the program supported on-the-ground storytelling projects.

Additional Product Information

Product Description

A global nonprofit organization that funds exploration, conservation, education, and storytelling through a network of Explorers and programs, with a Museum of Exploration opening in 2026.

Target Market

{"Donors and philanthropic supporters","Educators and students","Researchers and scientists","Explorers and partner organizations","Museum visitors and general public"}

Unique Value Proposition

100% of donations go to mission-driven work and Explorer programs, supported by a global Explorer network across six focus areas and enhanced by immersive education and storytelling initiatives, including a forthcoming Museum of Exploration.

Technical Requirements

Not specified

Pricing Model

{"Donation options at specific amounts: $35, $50, $100, and Other","Membership and donor levels (e.g., Contributing Member, Grosvenor Council Member) with associated benefits","Upcoming Museum of Exploration access and experiences as part of membership packages"}

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