National Geographic Society
Business Profile
Core Value Proposition
National Geographic Society provides funding and support for Explorer-led research and programs across six focus areas, leveraging science, exploration, education, and storytelling to illuminate and protect the world.
Target Customer
{"Donors and philanthropic supporters","Educators","Youth/Students","Researchers and Explorers","Partners and museums visitors"}
Key Differentiator
{"100% of donations go to fund mission-driven work and Explorer programs","Global network supporting Explorer-led projects across many countries","Six focus areas including Ocean, Land, Wildlife, Human Histories & Cultures, Planetary Health, Space","Museum of Exploration opening in Summer 2026 as a public engagement and education venue"}
Implementation Timeline
Museum of Exploration opening scheduled for Summer 2026; COVID-19 emergency funding distributed in 2020; ongoing Explorer-led program funding and global impact referenced across pages
Pain Points
- 1Need for funding to support on-the-ground research and Explorer-led programs
- 2Need to educate and engage global audiences about science, conservation, and cultures
- 3Need to protect oceans, lands, wildlife, and planetary health through funded initiatives
Key Features
- 1Explorer-led funding model across six focus areas (Ocean, Land, Wildlife, Human Histories & Cultures, Planetary Health, Space)
- 2Grants and investments supporting science, conservation, storytelling, education, and technology
- 3Museum of Exploration opening in 2026
- 4Donor programs and membership benefits (Contributing Member levels, Grosvenor Council, etc.)
- 5Emergency funding and storytelling support (e.g., COVID-19 relief fund)
Target Customer Industries
Decision Makers
- 1David Glass, Vice President, Membership
Client Results
- 1450+ Active Explorer-led projects in more than 140 countries
- 2Average gift amount donated to the Society: $324
- 3100% of donations go to fund mission-driven work and Explorer programs
- 4150 Explorer Classroom sessions reached 150,000 students in 2020
- 5Stories from the COVID-19 emergency fund: emergency funding provided to storytellers on the frontlines of COVID-19
Competitive Advantages
- 1100% of donations fund mission-driven work and Explorer programs
- 2Global reach with Explorer-led projects across 140+ countries
- 3Clear focus on six broad impact areas (Ocean, Land, Wildlife, Human Histories & Cultures, Planetary Health, Space)
- 4Integrated ecosystem including funding, education, storytelling, and a forthcoming Museum of Exploration
Key Benefits
Case Studies & Success Stories
COVID-19 Emergency Fund Stories
Donors provided emergency funding to storytellers around the world who were on the frontlines of the COVID-19 pandemic; the program supported on-the-ground storytelling projects.
Additional Product Information
Product Description
A global nonprofit organization that funds exploration, conservation, education, and storytelling through a network of Explorers and programs, with a Museum of Exploration opening in 2026.
Target Market
{"Donors and philanthropic supporters","Educators and students","Researchers and scientists","Explorers and partner organizations","Museum visitors and general public"}
Unique Value Proposition
100% of donations go to mission-driven work and Explorer programs, supported by a global Explorer network across six focus areas and enhanced by immersive education and storytelling initiatives, including a forthcoming Museum of Exploration.
Technical Requirements
Not specified
Pricing Model
{"Donation options at specific amounts: $35, $50, $100, and Other","Membership and donor levels (e.g., Contributing Member, Grosvenor Council Member) with associated benefits","Upcoming Museum of Exploration access and experiences as part of membership packages"}
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