National Museum of American History

Business Profile

Core Value Proposition

National Museum of American History provides access to, preserves, and tells the complex history of the United States through world-class collections, exhibitions, and public programs, with free admission.

Target Customer

{"General public / museum visitors","Educators and students","Researchers and scholars","Families and kids","Donors and contributors"}

Key Differentiator

Smithsonian-affiliated institution with world-class collections offering diverse, multi-topic exhibits and programs, plus free admission and a combination of on-site and online experiences.

Implementation Timeline

Value is accessible immediately during museum visits and through ongoing exhibitions, programs, and online content.

Pain Points

1Need for reliable, accessible resources to learn about American history
2Access to educational programming and exhibits without cost barriers
3Public engagement opportunities that connect people with diverse historical narratives

Key Features

1On-site exhibitions covering topics like American Democracy, The Star-Spangled Banner, The Price of Freedom, Latino History, and Food History
2Online exhibition access (e.g., online viewing for select exhibitions and collections)
3Extensive collections and artifacts with browseable collections
4Public programs and events (story times, family festivals, lectures, and more)
5Free admission with open hours and location in Washington, DC; donation options to support the museum

Target Customer Industries

Client Results

1High public engagement with millions of annual visitors and online audiences
2Access to free educational resources and programs for learners of all ages
3Preservation and display of America's historic treasures through ongoing exhibits and collections

Competitive Advantages

1Free admission and no tickets required
2Part of the Smithsonian Institution with established credibility
3Broad range of exhibitions and programs across multiple historical topics
4Combination of on-site experiences and online resources for broader access

Key Benefits

1Free admission and welcoming access for all

2Access to diverse, authoritative historical content and artifacts

3Engaging exhibitions and educational programs for varied audiences

4Online resources and virtual access to collections

5Opportunity to support history preservation through donations

Additional Product Information

Product Description

The Smithsonian National Museum of American History preserves the nation’s collections and tells a full, complex history of the United States through exhibitions, programs, and public engagement, with free admission and a wide range of educational resources.

Target Market

Public visitors, educators, students, researchers, families, and donors seeking access to US history exhibits, education programs, and historical artifacts.

Unique Value Proposition

A Smithsonian-affiliated, free-admission museum offering comprehensive, diverse narratives of American history through extensive collections, exhibits, and public programs both onsite and online.

Technical Requirements

No special technical requirements listed for general access; online content and digital resources available in addition to on-site exhibitions.

Pricing Model

Admission is free; donations are encouraged to support museum operations and programs.

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