National Museum of the American Indian
Business Profile
Core Value Proposition
National Museum of the American Indian provides exhibitions, education programs, online resources, and memorials to foster a richer shared human experience through a more informed understanding of Native peoples.
Target Customer
Educators, students, researchers, families, and the general public interested in Native American histories and cultures; museum visitors in Washington, DC and New York; online learners.
Key Differentiator
A Smithsonian national museum dedicated to Native voices with three physical venues, a robust digital education platform (Native Knowledge 360°), and the National Native American Veterans Memorial, plus traveling exhibitions and a broad outreach network described as the museum's 'fourth museum'.
Implementation Timeline
Memorial is open 24 hours a day; DC and New York museums are open daily 10 AM–5:30 PM (except December 25). Online resources and exhibitions are available via the website; special exhibitions and events have scheduled dates (e.g., Nightmare at the Museum: 'SEEDS' Oct 24, 2025; 'Water’s Edge' Oct 25, 2025).
Pain Points
- 1Limited access to accurate information about Native peoples and cultures.
- 2Need for curriculum-aligned educational resources and professional development for educators.
- 3Need to recognize and educate about Native veterans and their contributions.
Key Features
- 1Exhibitions across multiple venues (DC Mall, New York) and traveling exhibitions
- 2Online Resources including Collections Search, Online Exhibitions, Magazine (American Indian), and YouTube channel
- 3Native Knowledge 360° curriculum and professional development for educators
- 4National Native American Veterans Memorial with design, visiting information, and educational materials
- 5Research collections, conservation, repatriation, and digital imaging programs (Archive Center, Repatriation, etc.)
Target Customer Industries
Decision Makers
- 1Memorial Designer
Client Results
- 1Enhanced public understanding of Native peoples and cultures through exhibitions, online resources, and education programs
- 2Access to curriculum and professional development via Native Knowledge 360°
- 3Education about Native veterans through the memorial, online exhibitions, and interpretive materials
Competitive Advantages
- 1National Native American Veterans Memorial dedicated to Native veterans, with a formal design and ongoing programming
- 2Part of the Smithsonian Institution, lending credibility and resources
- 3Multiple venues (Washington, DC; New York) plus extensive online and traveling outreach
- 4Dedicated educational resources (Native Knowledge 360°) and digital access (Collections Search, Online Exhibitions, American Indian Magazine)
- 5Extensive community engagement and design process (35 community consultations; international design competition)
Key Benefits
Case Studies & Success Stories
National Native American Veterans Memorial: design, dedication, and education
Opened 2020; dedication ceremony on Veterans Day 2022; includes online exhibition 'Why We Serve: Native Americans in the United States Armed Forces' and educational ties through the memorial and Smithsonian programs.
Native Knowledge 360° and curriculum transformation
Provides curriculum and professional development to transform teaching and learning.
Additional Product Information
Product Description
A Smithsonian-affiliated national museum with three facilities: the National Mall in Washington, DC; the George Gustav Heye Center in New York; and the Cultural Resources Center in Suitland, Maryland. It offers exhibitions, research collections, education programs, online resources, and traveling exhibitions, plus the National Native American Veterans Memorial.
Target Market
Educators, students, researchers, Native communities, families, and the general public seeking knowledge about Native American cultures and histories; museum visitors in DC and New York; online learners.
Unique Value Proposition
A Smithsonian national museum centering Native voices with a comprehensive mix of physical exhibitions, digital education resources, and a dedicated national memorial, plus extensive traveling and online outreach.
Technical Requirements
Online resources and collections require internet access; access via the website and YouTube channel; no specific hardware requirements stated.
Pricing Model
National Native American Veterans Memorial admission is free; general museum admission pricing is not stated in the provided content.
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