National September 11 Memorial & Museum
Business Profile
Core Value Proposition
[National September 11 Memorial & Museum] provides immersive experiences of the 9/11 story through a combination of museum exhibitions, a public outdoor memorial, artifacts, personal narratives, and expert-led tours.
Target Customer
{"General public and visitors","Students and teachers (educational programs and resources)","Families","9/11 family members, survivors, and rescue & recovery workers","Donors, members, and corporate supporters"}
Key Differentiator
Unique integration of indoor museum exhibits with an outdoor memorial at the World Trade Center site, plus artifacts and personal stories; expert-led tours that cover both Memorial and Museum; multilingual and accessible offerings (audio guides in nine languages including ASL); range of ticketing options and private tour offerings.
Implementation Timeline
Value is delivered during the visit itself (tours lasting 60–90 minutes; museum hours 9 a.m.–7 p.m. on select days; memorial open 8 a.m.–8 p.m.). Tickets can be purchased up to six months in advance; some tours offer expedited entry and have set durations.
Pain Points
- 1Need to understand and connect with the 9/11 story and its ongoing legacy
- 2Desire for guided, expertise-driven interpretation of exhibits and memorial spaces
- 3Logistical planning for a visit (tickets, hours, accessibility, and language options)
Key Features
- 1Expert-led tours (including Museum-only, Memorial-only, and combined Memorial + Museum tours)
- 2Museum exhibitions and outdoor Memorial, including the Survivor Tree and 9/11 Memorial Glade
- 3Tickets with multiple options (Museum Admission, combined tours, family passes, private tours, and attraction packages)
- 4Audio guides available in nine languages including ASL
- 5Educational programs and digital learning resources for students and teachers
- 6Private tours and bilingual/Spanish-language offerings
Target Customer Industries
Client Results
- 1Increased understanding of the 9/11 events, their impact, and ongoing legacy
- 2Personal connection, healing, and opportunities for remembrance and learning
- 3Access to curated artifacts and narratives that contextualize history
Competitive Advantages
- 1Only tour option that includes both Memorial and Museum (Memorial + Museum Tour)
- 2Expedited entry for certain tour packages
- 3Multilingual accessibility (audio guides in nine languages, including ASL)
- 4Free public outdoor Memorial access and varied ticketing options, including family passes and city/attraction passes
- 5Dedicated educational resources and programs for schools and families
Key Benefits
Additional Product Information
Product Description
The National September 11 Memorial & Museum presents the story of 9/11 through media, narratives, and authentic artifacts, honoring those killed and those affected, with an outdoor memorial and a museum of exhibits located at the World Trade Center site in New York City.
Target Market
{"Public visitors seeking historical and memorial experiences","Educational institutions (students and teachers)","Families planning museum visits","Organizations seeking cultural and humanitarian programming"}
Unique Value Proposition
A distinctive combination of a commemorative outdoor memorial and a comprehensive indoor museum, offering expert-guided tours, extensive educational resources, multilingual accessibility, and a range of ticketing options to accommodate diverse visitor needs.
Technical Requirements
Audio guides available (nine languages including ASL); tickets can be purchased in advance (including up to six months ahead for some options); last entry times and tour durations are specified; some tours include expedited museum entry.
Pricing Model
{"museumAdmission":"$24–$36, includes entry to all available exhibitions; tickets can be purchased up to six months in advance","museumAdmissionPlusMuseumTour":"$44–$56, includes museum admission and a 60-minute tour","memorialPlusMuseumTour":"$85, includes access to both Memorial and Museum and museum admission; seasonal availability (March–December)","earlyAccessMuseumTour":"$75, morning tour before public opening; includes museum admission","familyPass":"$106–$125, includes tickets to all exhibitions for a family group (e.g., 4–5 people) with limited savings","NYCAttractionPasses":"New York CityPASS $129–$154; NYC's New York Pass from $164","freeAdmissionNotes":"The Memorial is free and open daily; Museum members may have free admissions; certain groups (e.g., FDNY/NYPD/PAPD with ID, active/retired military with ID) have discounted or complimentary tickets; Free Monday evening tickets available (5:30–7 p.m.)"}
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