Natural History Museum

Business Profile

Core Value Proposition

Natural History Museum provides immersive galleries, science exhibitions, and public education programs to explore and understand the natural world.

Target Customer

{"General visitors","Families","Schools and educators","Researchers and students","Members","Donors","Corporate partners"}

Key Differentiator

Features high-profile, multi-format exhibitions (Space: Could Life Exist Beyond Earth?), a 360° cinematic experience (Our Story with David Attenborough), and iconic displays (e.g., Roaring T. rex, Fern the Diplodocus, Blue whale model, Sophie the Stegosaurus, Hope the blue whale) along with the Wildlife Photographer of the Year exhibition and access to the Allende meteorite.

Implementation Timeline

{"Immediate access and membership benefits upon signup or ticket purchase","Exhibitions such as Space run for multi-month periods (Space exhibition open until 22 February 2026)","Ongoing events and programs (e.g., Dino Snores for Kids, Summer activities)"}

Pain Points

1Need for accessible science education and engagement across diverse audiences (Accessibility features and Relaxed Exhibition Viewing are provided)
2Demand for family-friendly, hands-on learning and engaging programs (Summer activities, Dino Snores for Kids, Gardens)
3Desire for world-class scientific storytelling and immersive experiences (Space exhibition, Our Story with David Attenborough)

Key Features

1Permanent star attractions and iconic displays (e.g., Roaring T. rex, Fern the Diplodocus, Blue whale model, Sophie the Stegosaurus, Hope the blue whale)
2Major exhibitions: Space: Could Life Exist Beyond Earth? and Our Story with David Attenborough
3Wildlife Photographer of the Year exhibition
4Membership and donation programs with benefits
5Locations: The Natural History Museum in London and The Natural History Museum at Tring

Target Customer Industries

Decision Makers

1Not explicitly mentioned in content

Client Results

1Increased public engagement with science and natural history
2Educational outreach through programs for schools
3Revenue through tickets, memberships, and donations; promotion via corporate partnerships

Competitive Advantages

1Access to globally recognized exhibitions and immersive experiences (Space; Our Story)
2Unique artifacts and meteorites (Allende meteorite, 4.567 billion years old) and iconic displays
3Flexible access with member benefits and some free or included elements
4Two-site presence (London and Tring) offering diverse experiences

Key Benefits

1Immersive exhibitions and iconic displays

2Membership benefits and access to exclusive events

3Educational resources and outreach for schools

4Online shop and fundraising opportunities to support science

5Two-site experience with diverse attractions

Additional Product Information

Product Description

A museum offering galleries, science, news, videos and images, with exhibitions, education resources, memberships, donations, and a bookstore, across sites in London and Tring.

Target Market

Public visitors, families, schools, educators, researchers, donors, and corporate partners

Unique Value Proposition

A leading natural history institution delivering high-profile, immersive exhibitions, world-class science communication, and a lasting heritage, including iconic displays and meteorite specimens.

Technical Requirements

{"Ticketing and membership systems (online booking)","Accessibility features (large print guides, audio and visual guides, relaxed viewing sessions)","Museum maps and information pages","Online shop for merchandise and donations","Visitor management and security systems"}

Pricing Model

{"Space exhibition pricing: Peak Adult £16.50; Off-peak £14; Child £8.25; Disabled and concessions vary (e.g., Disabled adult £13.20, Disabled child £6.60, Art Fund discounts, etc.); Members: Free","School groups have discounted arrangements; Art Fund discounts available for some categories","Memberships provide benefits including unlimited entry to Space and other perks; Family membership from £6 a month"}

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