New Mexico State University (NMSU)
Business Profile
Core Value Proposition
New Mexico State University provides educational opportunities, research, and statewide outreach to shape bright futures; it is a land-grant, Carnegie R1 institution with diverse programs and designated statuses that enhance learning and community impact.
Target Customer
Prospective students and their families; current students; alumni and donors; faculty and staff; researchers; community partners across New Mexico
Key Differentiator
Carnegie R1 research university status; land-grant institution; NASA Space Grant College; Hispanic-serving institution (HSI) and minority-serving institution (MSI) designations; home to the first Honors College in New Mexico; extensive statewide extension/outreach across 33 counties
Implementation Timeline
Not specified in content
Pain Points
- 1Affordability and access to higher education
- 2Navigating admissions, financial aid, and enrollment processes
- 3Need for broad program options (undergrad, graduate, online) and statewide outreach/resources
Key Features
- 1180+ undergraduate majors and 170+ minors
- 2120+ graduate fields of study
- 34,400+ courses across 54 academic departments
- 4500+ online courses across 60+ programs
- 53 branch campuses and 12 research and science centers across New Mexico
- 613:1 student-to-faculty ratio
- 7Aggie One Stop for student services
- 8Annual scholarships and financial aid resources (exceeding $100 million awarded annually)
Target Customer Industries
Decision Makers
- 1Executive Director, Title IX and ADA Coordinator
- 2VP for Student Success
Client Results
- 1Over $100 million awarded annually in scholarships, grants, work-study funds, and loans
- 2Alumni network of over 145,000 (and growing)
- 3Extensive online and on-campus program offerings supporting accessible education
Competitive Advantages
- 1Carnegie R1 research university status
- 2Land-grant university with statewide extension and outreach
- 3NASA Space Grant College designation
- 4HSI and MSI designations
- 5First Honors College in New Mexico
Key Benefits
Additional Product Information
Product Description
A comprehensive higher education institution offering undergraduate, graduate, online programs, and extensive research and public outreach across New Mexico; multiple campuses with robust student services and community impact.
Target Market
Individuals seeking higher education (undergraduate and graduate), researchers, employers and communities seeking outreach/extension services, alumni and donors
Unique Value Proposition
Accessible, value-driven higher education with a broad array of programs, extensive online options, statewide extension/outreach, and distinctive designations (NASA Space Grant, HSI/MSI, first NM Honors College), supported by a large scholarship program and a strong alumni network
Technical Requirements
Not specified in content
Pricing Model
Tuition varies by program; scholarships and financial aid available; online courses and programs offered
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