News Habits & Media

Business Profile

Core Value Proposition

News Habits & Media provides research and data on news habits and media consumption.

Target Customer

Researchers, journalists, educators, policymakers, and media organizations seeking data-driven insights on how people consume news and perceive media (inferred from formats and topics of the research outputs).

Key Differentiator

Pew Research Center is a nonpartisan, nonadvocacy fact tank that conducts data-driven research and does not take policy positions.

Implementation Timeline

Publications are released on an ongoing cadence (examples show Sep 2025), with outputs including fact sheets, short reads, data, and reports; updates occur as new research is completed.

Pain Points

1Need for up-to-date, evidence-based understanding of where people get news across platforms.
2Understanding trust in media and prevalence of misinformation.
3Demographic, regional, and topic-specific differences in news consumption requiring segmented insights.

Key Features

1Publications in multiple formats: fact sheets, short reads, data, and reports.
2Tools & Datasets for researchers to analyze media trends.
3Topic, region, and date-based filtering for customized research results.
4Wide coverage of topics including politics, policy, international affairs, immigration, race, religion, science, and technology.

Target Customer Industries

Client Results

153% of U.S. adults say they at least sometimes get news from social media (fact sheet, Sep 25, 2025).
21 in 5 Americans now regularly get news on TikTok (fact sheet, Sep 25, 2025).
3Facebook and YouTube outpace all other social media sites as places where Americans regularly get news (fact sheet, Aug 2025).
4The median age of regular news consumers ranges from 39 (Univision) to 63 (Newsmax) (short reads, Aug–Sep 2025).
5More Americans get news about government and politics than about other topics (short read, Sep 18, 2025).

Competitive Advantages

1Nonpartisan, nonadvocacy approach providing objective, data-driven insights.
2Multiple formats (fact sheets, data, tools) enable broad accessibility and reuse.
3Extensive coverage across topics, regions, and demographic groups.

Key Benefits

1Evidence-based understanding of where and how people get news

2Insights into trust, misinformation, and platform dynamics

3Demographically and regionally segmented analyses

4Accessible formats (fact sheets, data, and tools) for varied audiences

Additional Product Information

Product Description

A Pew Research Center program offering research and data on how people consume news and how media landscapes are evolving, including trust, platforms, and misinformation.

Target Market

Researchers, journalists, media organizations, educators, policymakers, and think tanks seeking evidence-based insights into media consumption and trust.

Unique Value Proposition

Nonpartisan, nonadvocacy fact tank delivering rigorous, publicly accessible research on media habits, trust, misinformation, and platform dynamics.

Technical Requirements

No explicit technical requirements noted; content is accessible via the Pew Research Center website.

Pricing Model

Not disclosed

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