Newzoo Platform
Business Profile
Core Value Proposition
Newzoo provides industry-leading PC & console games data, gamer research, and market insights to empower game developers, publishers, and investors.
Target Customer
Game developers, publishers, brands, and investors in the gaming industry.
Key Differentiator
Provides comprehensive global games market data and insights with a focus on PC and console games, backed by extensive gamer surveys and data analytics.
Implementation Timeline
Customers can quickly access insights and start seeing value as soon as they engage with the platform.
Pain Points
- 1Difficulty in accessing reliable game performance data.
- 2Need for comprehensive gamer insights and market trends.
- 3Challenges in optimizing game marketing and store presence.
Key Features
- 1Game Performance Monitor with metrics like MAU, DAU, playtime, and churn.
- 2Global Gamer Study offering demographic and psychographic insights.
- 3Market Intelligence with reports and forecasts for over 100 countries.
- 4Store Insights for optimizing game discoverability and marketing attribution.
- 5Custom Research and Consulting tailored to business needs.
Target Customer Industries
Decision Makers
- 1Head of Insights
- 2Director, Market Intelligence
- 3Business Development Manager
- 4Games Content Partner Manager
Client Results
- 1Improved game discoverability and market positioning.
- 2Enhanced player engagement and retention strategies.
- 3Data-driven strategic decision-making and reduced market risks.
Competitive Advantages
- 1Comprehensive data coverage across PC and console games.
- 2Trusted by top game developers and publishers.
- 3Expert consulting services for tailored business insights.
Key Benefits
Case Studies & Success Stories
Iceberg Interactive boosted game discoverability
Iceberg Interactive optimized its Steam store performance using Newzoo’s Business & Store Intelligence.
Additional Product Information
Product Description
Newzoo provides data-driven insights and market intelligence for the gaming industry, focusing on PC and console games.
Target Market
Game developers, publishers, and investors interested in PC and console gaming markets.
Unique Value Proposition
Extensive market data and gamer insights combined with tailored consulting services.
Technical Requirements
No specific technical requirements noted.
Pricing Model
No specific pricing information available.
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