Nielsen Norman Group
Business Profile
Core Value Proposition
Nielsen Norman Group provides UX training, consulting, and research services to enhance user experience strategies for organizations.
Target Customer
UX professionals, teams looking to enhance their user experience knowledge, organizations seeking UX consulting and training services.
Key Differentiator
Nielsen Norman Group is unique due to its long-standing expertise in UX research and its emphasis on research-backed guidance and practical advice.
Implementation Timeline
Courses and training can be completed over a few days to weeks, with immediate application of learned skills.
Pain Points
- 1Need for comprehensive UX training and certification
- 2Desire for research-backed UX strategies and consulting
- 3Requirement for practical UX solutions and industry best practices
Key Features
- 1UX Certification and live courses
- 2Private and customized team training
- 3Comprehensive UX consulting services
- 4Research-backed articles and videos
- 5Flexible online and in-person training options
Target Customer Industries
Decision Makers
- 1UX Manager
- 2Product Manager
- 3Interactive Marketing Strategy Manager
- 4Director of New Media
- 5Director of Information Technology Services
Client Results
- 1Improved user experience strategies
- 2Enhanced team skills in UX design and research
- 3Increased ROI from UX initiatives
Competitive Advantages
- 1Expert instructors with extensive research and design experience
- 2Research-backed, actionable UX guidance
- 3Comprehensive range of courses and customization options
Key Benefits
Case Studies & Success Stories
Esri UX Improvement
The NN/g training improved the user experience of Esri's website through instructional and stimulating content.
University of Iowa Health Care
NN/g introduced usability testing concepts and trained staff to implement them, leading to successful user experience outcomes.
University of Montana Western
NN/g provided best practice advice and taught skills to improve campus web strategy, leading to effective content management.
Additional Product Information
Product Description
Nielsen Norman Group offers UX training, consulting, and research services to improve user experience strategies for various organizations.
Target Market
Organizations and professionals seeking to enhance their UX skills and strategies.
Unique Value Proposition
Nielsen Norman Group combines over 25 years of UX research and design expertise with a focus on research-backed, practical solutions.
Technical Requirements
Requires stable internet connection for online courses, along with a laptop or desktop with audio and video capabilities.
Pricing Model
Pricing varies with course format and customization, with options for bulk discounts and private team training sessions.
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