NN/g UX Training, Certification, Consulting & Research
Business Profile
Core Value Proposition
NN/g (Nielsen Norman Group) provides UX training, UX Certification, consulting, and research-based guidance to help UX practitioners and teams improve user experience outcomes.
Target Customer
UX professionals seeking training and certification; teams within organizations looking to build UX skills; companies needing UX consulting; organizations wanting private team training and scalable UX practices.
Key Differentiator
Research-backed, practitioner-focused guidance delivered by experts with 25+ years in the field; actionable findings and practical advice; offers UX Certification; private team training; extensive live online and in-person options; published research and guidance.
Implementation Timeline
Not explicitly specified for outcomes; training offerings are structured as full-day or two half-day events; UX Certification requires completing five courses and five exams; team training can be scheduled flexibly and customized.
Pain Points
- 1Need to build and scale UX skills across teams and organizations
- 2Need credible, research-based UX guidance and proven methods
- 3Need to demonstrate UX value and ROI and implement scalable research/design processes
Key Features
- 1Live Online Courses (50+ courses, eligible for UX Certification)
- 2UX Certification (exam-based credential; credits earned by completing courses and exams)
- 3Private Team Training (customizable, online or in-person, up to 70 attendees per course)
- 4Consulting Services (research, strategy, product evaluation, and customized workshops)
- 5Reports & Books, Articles & Videos, and The NN/g UX Podcast (learning resources)
Target Customer Industries
Decision Makers
- 1Manager, Interactive Marketing Strategy
- 2Director of New Media
- 3Director, Information Technology Services
Client Results
- 1Improved user experience of Esri's website after NN/g training (testimonial)
- 2Staff trained to implement usability testing and use data-driven usability practices (testimonial)
- 3Universities reported improved usability practices and content strategy implementation (testimonial)
Competitive Advantages
- 1Evidence-based, actionable guidance grounded in NN/g's research and 25+ years of experience
- 2Expert instructors who develop and present their own course content
- 3Flexible delivery: live online courses, private team training, and in-person options
- 4Private team training tailored to organizational goals with potential UX Certification credits
- 5Access to ongoing learning resources (articles, videos, reports, podcasts)
Key Benefits
Case Studies & Success Stories
Esri Team Training
Esri managers reported the NN/g training would improve the usability of their website; training contributed to building UX capabilities within the team.
University of Iowa Health Care
UI Health Care staff were trained in usability testing and usability best practices, grounded in data-driven approaches aligned with NN/g methods.
University of Montana Western
Campus representatives gained best-practice usability guidance and content strategy expertise for campus web strategy projects.
Additional Product Information
Product Description
Nielsen Norman Group offers UX training courses (live online and in-person), UX Certification, private team training, and consulting, supported by research-based guidance and a library of articles, videos, and reports.
Target Market
Organizations and teams seeking to upskill in UX, obtain certification, or obtain expert UX consulting; universities, health care institutions, and technology companies are represented among customers.
Unique Value Proposition
A long-standing, research-based source for practical UX guidance with a formal certification, customized team training, and direct access to experienced NN/g experts across live courses and consulting engagements.
Technical Requirements
For Live Online Courses: Zoom for meetings; Hightail for materials; optional Google Drive, Miro; Slack community for networking; minimum recommended connection: 3 Mbps upload/download (HD video requires faster speeds); browsers/ apps: Zoom, Slack, Google Drive, Miro as applicable.
Pricing Model
Team Training: Virtual courses at $15,000 USD per course (one full day or two half-days; up to 70 attendees; additional $2k for half-day option). In-person courses at $22,000 USD per course (USA/Canada pricing; travel extra for other countries). Customized courses may cost more. Bulk purchase discounts: 100+ seats; credits usable for 12 months after purchase. Private team training may be tailored; standard course formats available with flexible scheduling.
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