Northwestern Medicine
Business Profile
Core Value Proposition
Northwestern Medicine provides world-class healthcare services by uniting faculty, physicians and researchers to deliver leading-edge treatments and breakthrough discoveries.
Target Customer
{"Patients seeking primary and specialty medical care","New and current patients looking to schedule appointments or access care near them","Individuals interested in telehealth or urgent/Immediate Care services","People seeking help with billing, insurance, and financial assistance","Potential participants in clinical research or education programs"}
Key Differentiator
Combines high-volume clinical capabilities (e.g., leading lung transplant volume) with academic research and education through affiliations implied by site navigation (e.g., Feinberg School of Medicine) and a dedicated patient portal (MyNM) for integrated care management and access to clinical research.
Implementation Timeline
Value is accessible immediately via online scheduling, MyNM portal access, virtual visits, and Immediate Care options; ongoing improvements through ongoing clinical research and services.
Pain Points
- 1Planning and scheduling visits across multiple locations
- 2Understanding and paying medical bills and navigating insurance
- 3Accessing timely care (including urgent/immediate care) and convenient care options (in-person or telehealth)
Key Features
- 1Online scheduling for new and current patients
- 2MyNM patient portal for managing care and billing
- 3Telehealth and on-demand virtual visits
- 4Immediate Care Centers for walk-in minor illnesses
- 5Online bill pay with price transparency and financial assistance options
Target Customer Industries
Decision Makers
- 1Chief Medical Officer (CMO)
- 2Chief Information Officer (CIO)
- 3VP of Patient Experience
- 4Director of Revenue Cycle
- 5Hospital Administrator
Client Results
- 1Improved access to care through online scheduling and telehealth options
- 2Streamlined billing and easier access to financial assistance
- 3Enhanced patient engagement via the MyNM portal
- 4Opportunities to participate in clinical research and education programs
Competitive Advantages
- 1Comprehensive range from primary care to complex treatments within a single system
- 2High-volume, recognized transplant capabilities (e.g., lung transplants)
- 3Integrated digital experience with the MyNM portal for appointments, records and billing
- 4Emphasis on clinical research and education (Clinical Research, Feinberg School of Medicine references)
- 5Multiple care delivery options including Immediate Care centers and telehealth
Key Benefits
Case Studies & Success Stories
Patient earns MBA after post-stroke care at Northwestern Medicine Marianjoy Rehabilitation Hospital
A patient success story highlighting recovery and subsequent personal achievement following multidisciplinary post-stroke rehabilitation.
Groundbreaking procedures: procedure to reduce phantom limb pain after amputation
A Northwestern Medicine physician-created procedure addressing phantom limb pain in amputees.
Double-lung transplant for cancer and infection
A Chicago police captain receives a non-trivial lung transplant for cancer and a lung infection, illustrating complex transplant care.
Additional Product Information
Product Description
A healthcare system delivering primary and specialty care across multiple facilities, with world-class medical teams, clinical research, and digital tools (MyNM) to manage care and billing; includes Immediate Care, telehealth, and extensive patient resources.
Target Market
{"Residents and families in Illinois (and Naples, Florida) seeking primary, specialty, and emergency care","Individuals seeking access to diagnostics, outpatient services, and telehealth","Patients exploring clinical research opportunities and education programs"}
Unique Value Proposition
A leading academic medical system offering advanced treatments, high-volume specialty procedures (e.g., transplants), integrated digital patient experience (MyNM), and access to ongoing clinical research and education.
Technical Requirements
Online services (MyNM, scheduling, billing) require internet access and a modern web browser; some pages indicate browser compatibility considerations (e.g., 'unsupported browser' notices).
Pricing Model
Pricing details are not explicitly provided; there is a Price Transparency section and a Financial Assistance program, plus online bill pay and financial counseling options.
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